Baiting the Hook Archive

Marketing Decision Making Requires End-Goal Focused Metrics


Sue TwomblyMarch 6,2017

You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan.  Now that the campaign is in market, you are waiting anxiously for the weekly reports on measurement to understand how effective it is in driving results. But are you looking at the right metrics?  And, more importantly, how are you using that information? Getting to the heart…
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Brands Roll the Dice with Major Sponsorships


King Fish MediaMarch 1,2017

CMOs and their marketing teams are excited and determined to get their brands endorsed by celebrities or ads featured in high-profile media events including the Olympics, the Oscars, the Super Bowl and other major sports events across the NFL, NASCAR, PGA and more. Such event sponsorships offer premium visibility for brands such as Pepsi, Visa and Anheuser-Busch with large broadcast audiences who expect and appreciate brand sponsorship of their favored sports, arts or community events year over year.…
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George H.W. Bush and Ken Hartle: American Grit


Cam BrownFebruary 6,2017

Before there were safe zones and meditation rooms, a generation of patriots went where they were needed and served our country. They served out of a passionate sense of duty and expected nothing in return, facing unfathomable munitions in lands thousands of miles from home. Looking at President Bush 41 wheeled onto the field in Houston last night was a moment of reverie for many. He’s ailing, but as hard as it was for him to smile, his eyes acknowledged the respect this country felt for him.…
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Tom Brady Needs A Shaman?


Cam BrownFebruary 1,2017

After 30 years in Boston, I still can’t leave my rag-tag Philadelphia Eagles for the New England Patriots. Can’t do it. And I get it: comparing Tom Brady to Sam Bradford, Nick Foles, Michael Vick and Donovan McNabb is no comparison by stats or on paper. Tom’s great, definitely top 3 of all time, and masterful to watch drive his team in the 4th quarter. So why can’t I get on the New England band wagon? It’s columns like today’s Jason Gay column in the Wall Street…
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Ecommerce as the Ultimate Change Agent Makes the Complex Simple and the Simple Complex


Cam BrownJanuary 17,2017

Ten years ago, Jeffrey Kluger wrote a mind-stretching book entitled Simplexity. The concept behind the theory – that things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex – has become relatively mainstream, particularly among marketing types. Kluger frequently explores relationships between common and sometimes not so common entities, and delivers a thesis for each comparison that is often unexpected. A simple guppy is compared…
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King Fish Media Honored for Excellence in Digital Content Marketing for Education at the Industry’s Renowned Pearl Awards in New York City


King Fish MediaNovember 17,2016

Celebrated for Excellence, Innovation, and Effectiveness in Content Marketing New York, NY (November 17, 2016) — King Fish Media was honored by The Content Council for Education at the annual Pearl Awards for their work with Cengage Learning last night at Essex House in New York City. The prestigious Pearl Awards celebrate the best in content marketing from around the world. Winners were picked from nearly 400 entries from leading brands, publishers and agencies. Experts judged…
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King Fish Media Announces Website Launch For American Rhino


King Fish MediaAugust 23,2016

Beverly, MA – Apparel company American Rhino has launched its new website at www. americanrhino.com, digital and content management marketing agency King Fish Media announced Monday. American Rhino, founded in 2016, was created by the American Rhino Foundation, an active participant in on-the-ground conservation efforts to protect critically endangered and threatened African wildlife. A percentage of every American Rhino clothing item sold will go to the foundation. In turn, the foundation…
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King Fish Media Announces Website Launch for CoLucid Pharmaceuticals


King Fish MediaAugust 18,2016

BEVERLY, Mass., Aug. 18, 2016 /PRNewswire/ -- King Fish Media, a digital and content management marketing agency, announced today that it has launched a new website on behalf of its client, CoLucid Pharmaceuticals, Inc., (NASDAQ:   CLCD), at www.colucid.com. CoLucid is a Phase 3 clinical-stage biopharmaceutical company developing lasmiditan oral tablets for the acute treatment of migraine in adults. "CoLucid's objective is to provide key information to three core stakeholder…
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Geezeo Launches Partnership With King Fish Media To Offer Strategic Digital Content Solutions


King Fish MediaMay 16,2016

BRAINTREE, Mass., March 16, 2016 /PRNewswire/ -- Geezeo, a leading provider of on-line Personal Financial Management (PFM) solutions for more than 400 financial institutions, has announced a new partnership with King Fish Media, a digital and content management agency headquartered in Beverly, MA. "Between us, we've got remarkable core competencies," says Bryan Clagett, Geezeo Chief Marketing Officer. "Geezeo offers the technology platform and marketing experience…
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