Webcasting: More Than a Sales Tool
When most people think of webcasts, they think of product sales pitches. Virtual commercials that companies are using to sell and up-sell product. And, they’re not wrong: many companies do focus their webcast productions on products and services with the ultimate goal of filling their sales pipeline.
But there is a world of opportunity beyond this approach. Why not use webcasts as a tool for training? Sharing new corporate information with your employees? Providing a virtual toolkit or handbook for new customers?
The possibilities are endless. Take, as an example, a company with a dispersed sales team. By recording a webcast sharing a new corporate message or sales presentation, team members can review the new information at their convenience and, since it’s available on-demand, new hires can be brought up to speed with a minimal amount of handholding. Better yet, your content is available as a reference resource 24/7, whenever and wherever they may need it.
In today’s digital age, where everything is available at the click of a button, webcasts offer a way to capture your communications and share them with a broad community of users. Beyond just a sales tool, webcasts can share product information, corporate communications, guidelines and instructions… the sky is the limit.