Be willing to do it differently.

Bring customers on a journey.

Design that journey thoughtfully, with their needs in mind.

01

Discovery

It’s not about hype and buzzwords, it's about your goals. Our first step is helping you solve your business challenges.

Whether you are seeking new opportunities for prospective, current, or lapsed customers, we can help you step back and take a fresh look at your content marketing strategy. During discovery, we learn about your business and needs.  Are you looking to tighten up your sales cycle, promote more products, or engage more profitable customers?

We focus on what your brand strives to be. And then we craft your strategic path to get there.

02

Strategy

As marketers, we have a passion is developing strategies that can build affinity for your brand and ultimately drive targeted customers to the buy zone.  

We take the time to review your mission, audience, messaging, media mix and metrics. Then we architect a purposeful role for content in achieving your goals.  We think through experiences from the perspective of each target audience and the varied media and channels they use.

This time-tested approach enables us to craft plans that truly inspire audiences, create interest and invite interaction — all while educating and nurturing you prospects through the buying spectrum. 

03

Content

You can elevate your brand with better customer conversations when you design the customer journey thoughtfully. By guiding your customers through the purchase cycle, you enable conversions, strengthen retention and inspire advocacy. That’s when your brand truly melds with lifestyle — and affinity grows.

We create actionable, effective content by looking closely at your brand interactions: Are you targeting the right customers? Are you understanding and solving their problems? Are you inviting them to be part of your story? Is your brand satisfying or exciting them enough that they endorse you with their networks?

King Fish Market Experts are key to distilling this information and deriving innovative insights. They are essential to our content strategy as they keep our clients ahead of what’s important to customers in their specific industry.

Our team develops and executes:

  • Brand messaging and brand stories
  • Content strategies and editorial calendars
  • Social strategy, social media plans, and social marketing
  • Virtual events, blogger/influencer networks, conference strategies and video.

 

All content is crafted with an eye towards metrics and insightful measurement as well as maximum amplification to effectively connect with your target audiences via your channels as well as paid media or PR.

04

Amplification

It's about getting the most bang for your buck. We make sure your brand stories are everywhere your customers are, and that they are adding value.

Smart, relevant, expertise-driven content creates a ripple effect as it initiates experiences that resonate with the right target customers and prospects, inspiring them to look deeper.

We’re growth hackers focused on helping brands reap the best return on their content marketing investments. We’ll repurpose great content because it makes sense. Articles and infographics can be broken down to fuel social media posts, blogs and direct marketing.  Video, webinars, and podcasts can elevate brand visibility while captivating audiences and generating affinity for a brand. And, SEO and SEM are factored in to deliver the greatest impact. 

05

Measurement

This is where the rubber meets the road.  

You have beautiful creative and branded content that you feel good about, but is it effectively reaching and connecting with the right customers at the right time with helpful information?

No matter where your customers and prospects are in their journey with your brand, it’s essential to understand what is engaging, inspiring and activating them versus what is getting in the way and why. Often this takes multiple measures to pinpoint the real issues, but if you have the data and insight, you will be better positioned to make changes that drive impact. 

We help you focus in on the metrics that matter for your business goals, and show you how to interpret results for customer engagement across channels — even social — so that you are in front of your marketing ROI and generating sustainable results from lead generation through advocacy.