In a fantasy land far far away, there is a grocery store where you pay $26 for bottled water, $41 for a helping of mixed berries, $22 for a smoothie, and $40 for hot sauce. Except the land is neither distant nor fantasy, it is a real chain located in California. Erewhon, a luxury health-food … Continue reading Erewhon’s Marketing Success: How Grocery Shopping Became A Status Symbol