Brand Activism: Deterrent or Loyalty-Builder?
Anheuser-Busch’s recent collaboration with transgender social media influencer, Dylan Mulvaney, sought to generate publicity for Bud Light during the NCAA
Anheuser-Busch’s recent collaboration with transgender social media influencer, Dylan Mulvaney, sought to generate publicity for Bud Light during the NCAA
Anheuser-Busch’s recent collaboration with transgender social media influencer, Dylan Mulvaney, sought to generate publicity for Bud Light during the NCAA March madness tournament this spring. What resulted was an enormous controversy that sparked a mass call to boycott the brand. The overwhelming backlash that Anheuser-Busch received for working with Mulvaney