KINGFISH + PARTNERS | B2B MARKETING EXPERT REVIEW BOARD

Cam Brown is President and CEO of KingFish Media, an independent branding and marketing agency that works with CEOs, CMOs, and senior marketing leaders in complex B2B environments. Cam is typically brought in when growth has slowed, positioning feels unclear, or marketing activity isn’t translating into meaningful business outcomes—and leadership needs clarity before execution.

With more than two decades of experience advising organizations across financial services, healthcare, B2B technology, and transportation and logistics, Cam brings deep pattern recognition around how brand, messaging, website experience, and content function together as a system. His work focuses on helping executive teams clearly define the real problem they are trying to solve—often separating positioning issues from demand or execution challenges—before committing resources or reorganizing teams.

Experience in Brand, Content and Marketing Leadership

Cam works directly with leadership teams on high-stakes initiatives including brand repositioning, website and digital transformation, and content strategy following growth, investment, or merger and acquisition activity. His experience includes guiding marketing and brand efforts for organizations such as CSI (financial services technology), Keolis (transportation and public transit), Connection (B2B technology and IT services), Truthifi (fintech and investment management), and Elliot Hospital (healthcare).

Across these engagements, Cam is known for a calm, disciplined approach that prioritizes judgment, clarity, and long-term leverage over volume or trend-driven tactics. Under his leadership, KingFish has delivered integrated brand, content, and digital work for organizations operating in regulated and high-consideration markets. The firm’s work has been recognized with multiple industry honors, including Davey Awards, Pearl Awards, and Content Marketing Awards, reflecting outcomes tied to clarity, engagement, and sustained performance rather than surface-level execution.

As a member of the KingFish B2B Marketing Expert Review Board, Cam brings a systems-level perspective to content review—evaluating whether insights accurately diagnose growth and positioning challenges, reflect real buyer decision-making, and provide practical guidance senior leaders can apply. His review lens is especially relevant for content addressing growth plateaus, brand clarity, build-versus-buy decisions, and the integration of brand, website, and content strategy.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Annie Granatstein is the founder of Galvanize Storytelling, a strategic content consultancy that helps brands connect with audiences through stories so relevant and resonant that people choose to engage with them. Her work sits at the intersection of brand strategy, media, and entertainment, with a focus on using storytelling as a lever for both cultural relevance and measurable business impact. Annie partners directly with CEOs, CMOs, and senior marketing leaders to clarify narrative strategy and determine how stories should live across increasingly complex content ecosystems.

With more than 15 years of experience leading content at global scale, Annie has built and operated content organizations that balance creativity with rigor and outcomes. She is known for helping leadership teams translate mission and strategy into content systems that cut through complexity, earn attention, and drive action—rather than simply increasing output.

Experience in Brand, Content, and Marketing Leadership

At Marriott International, Annie founded the company’s first Global Content Marketing Department, building a 130+ person Content Center of Excellence supporting 38 hotel brands worldwide. Under her leadership, the team oversaw global editorial, video, social, and digital content, driving tens of millions of dollars in direct bookings and earning more than 100 industry honors from organizations including the Webby, Telly, and Shorty Awards. She also led Marriott’s expansion into streaming platforms with two Amazon Prime Video series that generated more than 20 million views and an 80% completion rate, and launched Marriott Bonvoy’s TikTok and YouTube channels, growing audiences by more than 1000%.

Annie also spearheaded Marriott Bonvoy’s first custom content partnerships with The Washington Post, Vox, and Rolling Stone, oversaw the flagship podcast About the Journey for four seasons (reaching the top 10 in Apple’s travel category), and helped reimagine Marriott Bonvoy’s digital travel magazine as a premium publishing experience.

Prior to Marriott, Annie built The Washington Post’s content studio into an industry leader, growing revenue sixfold while producing award-winning programs for brands including Microsoft, Mercedes-Benz, Coca-Cola, Bank of America, AT&T, Hulu, and Canon. Earlier in her career, she led multimedia content at Edelman, working with global clients such as HPE and eBay.

Annie began her career in Hollywood as an entertainment attorney and producer, representing creative talent and developing feature films—experience that continues to inform her belief in storytelling as a powerful driver of connection, trust, and change. She serves as a juror for the Webby Awards and Shorty Awards, and is a frequent speaker at events including SXSW, the Sundance Film Festival, Content Marketing World, and the IAB Leadership Summit. In 2019, she was named a Folio Top Woman in Media in the Industry Trailblazer category.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Ned Williams is the cofounder of Brook Venture Partners (now 424 Capital), Brook / 424 Capital invests primarily in B2B technology and healthcare technology companies, and Ned has spent more than three decades working directly with founders, CEOs, and executive teams as a consultative partner through periods of growth, transition, and strategic change. He serves on the firm’s Investment Committee.

Across his investing and board work, Ned has developed deep pattern recognition around how positioning, sales execution, and marketing strategy translate into sustainable business performance. He has served on, or as Chairman of, more than a dozen corporate boards, helping leadership teams align strategy, go-to-market execution, and organizational structure. His perspective is grounded in real operating contexts—evaluating what holds up under board-level scrutiny versus what looks compelling but fails to drive durable results.

Experience in the Marketing & Growth Ecosystem

Ned brings direct experience working with companies operating at the intersection of technology, data, and marketing execution. He currently serves as Board Chair of V12, a B2B technology company that helps brands better connect with their audiences through data-driven marketing services including advertising, digital marketing, direct mail, email marketing, growth and performance marketing, lead generation, marketing strategy, social media, and data reporting. In this role, Ned works closely with executive leadership on growth strategy, market positioning, and scaling marketing-led revenue models.

Earlier in his career, Ned served as a lead investor in FreeMarkets OnLine and Constant Contact, both category-defining companies in B2B technology and marketing-enabled services. These experiences gave him firsthand exposure to how marketing platforms, customer acquisition strategies, and audience engagement models evolve as companies scale.

Before co-founding Brook Venture Partners, Ned worked in Morgan Stanley’s Global Asset Management division. He holds a degree from the Isenberg School of Management at the University of Massachusetts Amherst. Through his board, investment, and advisory work, Ned brings an investor-informed, CEO-level lens to the Review Board—helping ensure KingFish content reflects how senior leaders actually evaluate growth, marketing effectiveness, and strategic tradeoffs in real-world B2B environments.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Steve Manning is a founding partner at Igor Naming Agency, a global brand naming consultancy that helps organizations clarify positioning and differentiation through language. Steve works directly with CEOs, CMOs, and leadership teams to address one of the most fundamental challenges in B2B marketing: clearly articulating what a company does, why it matters, and how it is meaningfully different in a crowded market.

At Igor, Steve has spent decades advising organizations across B2B technology, healthcare, financial services, and consumer markets on naming, brand architecture, and verbal identity systems. His work emphasizes precision and discipline—ensuring names and language choices support long-term strategy, hold up under executive and board-level scrutiny, and scale with the business as it grows or evolves. His perspective is especially valuable for companies navigating repositioning, category definition, or portfolio complexity.

Experience in Naming, Positioning, and Brand Language

Steve’s thinking and client work have been cited and referenced by leading business and industry publications including Fortune, Inc., The New York Times, and Digiday. These references reflect the firm’s influence on how organizations think about naming, category design, and the strategic role language plays in shaping perception and choice—particularly as markets become more competitive and technology-driven.

Through his advisory work and writing, Steve has developed strong pattern recognition around where companies struggle with positioning—often when growth, innovation, or internal complexity leads to vague or overloaded messaging. He regularly explores these themes on the Igor blog, focusing on how language affects buyer understanding, decision-making, and long-term brand durability.

As a member of the KingFish B2B Marketing Expert Review Board, Steve brings a language-first lens to content review—evaluating whether problems are clearly framed, terminology is precise, and positioning guidance reflects how buyers actually interpret and compare options. His review perspective is particularly relevant for content addressing differentiation, messaging clarity, and the risks of generic or imprecise brand language in B2B markets.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Warren Brown is the Founder and CEO of AI Authority, an Answer Engine Optimization (AEO) consultancy that helps B2B and B2C companies drive digital leads by building visibility, credibility, and authority across AI-driven search and chat platforms. His work focuses on how structured content, positioning clarity, and technical optimization influence modern buyer discovery and evaluation.

Experience in the Marketing and Growth Ecosystem

Warren brings an operator’s perspective to marketing and growth, having helped build and scale seven B2B technology startups across fintech, SaaS, and data-driven platforms. His experience includes leading marketing at Settle, where he designed and implemented an AEO-led strategy to drive B2B demand; leading marketing and sales at Sivo; guiding brand repositioning and website redesign efforts for Northern Bank; and running product marketing at Tyco. He holds an MBA from Harvard Business School.

As a member of the KingFish B2B Marketing Expert Review Board, Warren reviews content through the lens of how discovery actually works today—evaluating whether ideas are structured for AI interpretation, aligned with real buyer intent, and capable of building durable authority rather than short-term traffic.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.

Nasoya’s main challenge was rising above shoppers’ perception of the product. Mainstream consumers are afraid of tofu. They find it too hard to cook with and do not know how to buy, prepare, or store it. Consumers perceive tofu as healthy, yet bland with a weird texture.