With a passion for conserving African wildlife and a cutting-edge eye to rugged fashion, American Rhino launched their foundation and retail business in late 2016. The website design and UX had to work for both audiences, serving to inform, educate and spur an online shopping experience.
American Rhino’s CEO donates a portion of all product sales to the company foundation, and has already distributed funds to outfit rangers in the Maasai Mara National Reserve who protect rhinos and other endangered animals from poachers. We’re proud of our clients who make a real difference.
Featuring product and wildlife imagery shot on location in Kenya, the success of the website and American Rhino’s involvement in multiple regional events to drive brand awareness has led to the growth of two physical stores in New England.
