Website Refresh
Website Refresh
Nasoya
Nasoya
Nasoya
The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.
The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.
The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.
The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.
The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.
Web Design
Social Strategy & Content
Challenge
Challenge
Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.
Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.
Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.
Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.
Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.
Solution
Solution
Solution
Solution
Solution
Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.
Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.
Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.
Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.
Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.
25% of Meat-Eaters Will
Dream About Tofu Tonight.
25% of Meat-Eaters Will
Dream About Tofu Tonight.
25% of Meat-Eaters Will
Dream About Tofu Tonight.
25% of Meat-Eaters Will Dream About Tofu Tonight.
Engaging Social Content
Engaging Social Content
Engaging Social Content
Engaging
Social Content
Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.
Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.
Leading the conversation–that’s easy. Did we replace chicken wings on Superbowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes and holidays as opportunities to get people talking about tofu.
Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.
Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.
Let's talk
Let's talk
Let's talk
info@kingfishmedia.com
978 . 745 . 4140
info@kingfishmedia.com
978 . 745 . 4140
info@kingfishmedia.com
978 . 745 . 4140
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900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston