Average is unacceptable.
KingFish + Partners proudly presents Wetware, our revolutionary content engine that combines the scale of AI with the empathy, accuracy, and nuance of elite Subject Matter Experts.
Sure, generative AI may be fast, but Wetware is brilliant.
The marketing world is being flooded with sloppy AI-generated content that is created instantly but clearly lacks a soul. The unpredictable output is often wildly inaccurate, rarely thoughtful, and just too risky for brands.
We built a better solution.
Meet Wetware.
Most agencies use humans to clean up AI slop after the fact.
Wetware flips the model. Here, human expertise leads from the start.
We don't just prompt an AI and hope for the best. We’ve built a system where every deliverable is crafted, vetted, and refined by a human subject-matter expert.
Eliminate AI hallucinations
We ensure every statistic is real and every claim is backed.
We don't just produce content; we produce Verified Intelligence.
Expert editorial oversight
Fact-checked, edited, adjusted, and monitored by real live SME’s.
We refine tone-deaf AI output to resonate with human pain points.
Your brand,
your voice
Language is not just vocabulary.
It's culture, slang, and shared history. We speak the specific language of your audience, from jargon to cultural nuance.
The Result:
Content that’s scalable, credible, and unmistakably you.
Wetware guarantees a level of empathetic, audience-specific connection that pure AI physically cannot achieve. This is the breakthrough the industry has been waiting for: Human creativity, operating at machine speed.
Wetware taps into our vast network of 700+ SME's.
We’ve built a global network of the best copywriters and editors across industries.
They’re not being replaced by AI, they’re being empowered by it.
We don’t just correct errors; we preserve nuance, empathy, and critical thinking. That’s what makes your content stand apart. At Wetware, "Humans-at-the-Helm" are a mandate.
Undetectable AI.
Unimaginable ROI.
Wetware content reads authentically human.
It passes AI detection tools, resonates with real audiences, delivering scale and maximizing you SEO and GEO results without sacrificing trust.
Stop generating.
Start communicating.
The age of "Tech-lightenment" is here - Wetware makes it possible.
Scale with voice, speed with accuracy, AI without compromise.
Let’s talk about making AI work for you, with expert humans in the loop.
Independent.
Full service.
24 years and running.
We’re always down to put heads together. Reach out to kick off a new partnership.
