Feb 18, 2021
Feb 18, 2021
Feb 18, 2021
Feb 18, 2021
Feb 18, 2021
Dante Lauria, Senior Account Executive
Samuel Kuhnly, Intern
Dante Lauria, Senior Account Executive
Samuel Kuhnly, Intern
Dante Lauria, Senior Account Executive
Samuel Kuhnly, Intern
Dante Lauria, Senior Account Executive
Samuel Kuhnly, Intern
Dante Lauria, Senior Account Executive
Samuel Kuhnly, Intern
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Super Bowl LV: Brands That Got It Right
Super Bowl LV: Brands That Got It Right
Super Bowl LV: Brands That Got It Right
Super Bowl LV: Brands That Got It Right
Super Bowl LV: Brands That Got It Right
Super Bowl LV might not have been the most exciting Super Bowl in recent years. Thankfully, we had a strong showing of well-executed ads to carry us through to the end of the game that was already decided early in the second half.
Here are 5 of our favorite ads that ran during the Super Bowl.
Super Bowl LV might not have been the most exciting Super Bowl in recent years. Thankfully, we had a strong showing of well-executed ads to carry us through to the end of the game that was already decided early in the second half.
Here are 5 of our favorite ads that ran during the Super Bowl.
Super Bowl LV might not have been the most exciting Super Bowl in recent years. Thankfully, we had a strong showing of well-executed ads to carry us through to the end of the game that was already decided early in the second half.
Here are 5 of our favorite ads that ran during the Super Bowl.
Super Bowl LV might not have been the most exciting Super Bowl in recent years. Thankfully, we had a strong showing of well-executed ads to carry us through to the end of the game that was already decided early in the second half.
Here are 5 of our favorite ads that ran during the Super Bowl.
Super Bowl LV might not have been the most exciting Super Bowl in recent years. Thankfully, we had a strong showing of well-executed ads to carry us through to the end of the game that was already decided early in the second half.
Here are 5 of our favorite ads that ran during the Super Bowl.
Bass Pro Shops & Cabela’s: “Get Back to Nature”
Bass Pro Shops & Cabela’s: “Get Back to Nature”
Bass Pro Shops & Cabela’s: “Get Back to Nature”
Bass Pro Shops & Cabela’s: “Get Back to Nature”
Bass Pro Shops & Cabela’s: “Get Back to Nature”
Outdoor retail giants Bass Pro Shops & Cabela’s released a 60-second ad aimed at bridging the gap between society and nature, which was altered this past year due to the pandemic.
This advertisement portrays the importance of nature in our lives, especially during difficult times. Nature offers a way for individuals to find themselves and reconnect with their surroundings. This was a strong attempt at showing the value of casting a line with your dad on your yearly fishing trip and not focusing on the brand itself. Each scene in this ad tells its own story and uses inspiring imagery to illustrate, “We’re all one family in the great outdoors.”
Outdoor retail giants Bass Pro Shops & Cabela’s released a 60-second ad aimed at bridging the gap between society and nature, which was altered this past year due to the pandemic.
This advertisement portrays the importance of nature in our lives, especially during difficult times. Nature offers a way for individuals to find themselves and reconnect with their surroundings. This was a strong attempt at showing the value of casting a line with your dad on your yearly fishing trip and not focusing on the brand itself. Each scene in this ad tells its own story and uses inspiring imagery to illustrate, “We’re all one family in the great outdoors.”
Outdoor retail giants Bass Pro Shops & Cabela’s released a 60-second ad aimed at bridging the gap between society and nature, which was altered this past year due to the pandemic.
This advertisement portrays the importance of nature in our lives, especially during difficult times. Nature offers a way for individuals to find themselves and reconnect with their surroundings. This was a strong attempt at showing the value of casting a line with your dad on your yearly fishing trip and not focusing on the brand itself. Each scene in this ad tells its own story and uses inspiring imagery to illustrate, “We’re all one family in the great outdoors.”
Outdoor retail giants Bass Pro Shops & Cabela’s released a 60-second ad aimed at bridging the gap between society and nature, which was altered this past year due to the pandemic.
This advertisement portrays the importance of nature in our lives, especially during difficult times. Nature offers a way for individuals to find themselves and reconnect with their surroundings. This was a strong attempt at showing the value of casting a line with your dad on your yearly fishing trip and not focusing on the brand itself. Each scene in this ad tells its own story and uses inspiring imagery to illustrate, “We’re all one family in the great outdoors.”
Outdoor retail giants Bass Pro Shops & Cabela’s released a 60-second ad aimed at bridging the gap between society and nature, which was altered this past year due to the pandemic.
This advertisement portrays the importance of nature in our lives, especially during difficult times. Nature offers a way for individuals to find themselves and reconnect with their surroundings. This was a strong attempt at showing the value of casting a line with your dad on your yearly fishing trip and not focusing on the brand itself. Each scene in this ad tells its own story and uses inspiring imagery to illustrate, “We’re all one family in the great outdoors.”
Paramount+: Expedition
Paramount+: Expedition
Paramount+: Expedition
Paramount+: Expedition
Paramount+: Expedition
Like other recently launched streaming services including Discovery+, HBO Max, and Peacock, Paramount Pictures is the next company looking to take over the streaming service market with the launch of Paramount+, coming March 4th.
In an attempt to show their diverse content offering, Patrick Stewart narrates the journey of the familiar faces that will be featured on the platform as they lead an expedition up the iconic ‘Paramount Mountain’, which is the setting throughout all of the ads. The cast includes celebrities and characters such as Stephen Colbert, James Corden, Beavis and Butt-Head, and even Dora the Explorer, who all come together at the summit. Stewart greets the cast and explains how Paramount+ is their new home.
The creative use of their brand equity (the iconic Paramount Mountain) and clever dialogue between the characters throughout the ads is what made this stand out on Super Bowl Sunday and even against competing streaming platforms. They built up the suspense throughout the game by holding off on the big reveal until the final ad in the series, and for us, it worked. Excited is an understatement for the release of Paramount+.
Like other recently launched streaming services including Discovery+, HBO Max, and Peacock, Paramount Pictures is the next company looking to take over the streaming service market with the launch of Paramount+, coming March 4th.
In an attempt to show their diverse content offering, Patrick Stewart narrates the journey of the familiar faces that will be featured on the platform as they lead an expedition up the iconic ‘Paramount Mountain’, which is the setting throughout all of the ads. The cast includes celebrities and characters such as Stephen Colbert, James Corden, Beavis and Butt-Head, and even Dora the Explorer, who all come together at the summit. Stewart greets the cast and explains how Paramount+ is their new home.
The creative use of their brand equity (the iconic Paramount Mountain) and clever dialogue between the characters throughout the ads is what made this stand out on Super Bowl Sunday and even against competing streaming platforms. They built up the suspense throughout the game by holding off on the big reveal until the final ad in the series, and for us, it worked. Excited is an understatement for the release of Paramount+.
Like other recently launched streaming services including Discovery+, HBO Max, and Peacock, Paramount Pictures is the next company looking to take over the streaming service market with the launch of Paramount+, coming March 4th.
In an attempt to show their diverse content offering, Patrick Stewart narrates the journey of the familiar faces that will be featured on the platform as they lead an expedition up the iconic ‘Paramount Mountain’, which is the setting throughout all of the ads. The cast includes celebrities and characters such as Stephen Colbert, James Corden, Beavis and Butt-Head, and even Dora the Explorer, who all come together at the summit. Stewart greets the cast and explains how Paramount+ is their new home.
The creative use of their brand equity (the iconic Paramount Mountain) and clever dialogue between the characters throughout the ads is what made this stand out on Super Bowl Sunday and even against competing streaming platforms. They built up the suspense throughout the game by holding off on the big reveal until the final ad in the series, and for us, it worked. Excited is an understatement for the release of Paramount+.
Like other recently launched streaming services including Discovery+, HBO Max, and Peacock, Paramount Pictures is the next company looking to take over the streaming service market with the launch of Paramount+, coming March 4th.
In an attempt to show their diverse content offering, Patrick Stewart narrates the journey of the familiar faces that will be featured on the platform as they lead an expedition up the iconic ‘Paramount Mountain’, which is the setting throughout all of the ads. The cast includes celebrities and characters such as Stephen Colbert, James Corden, Beavis and Butt-Head, and even Dora the Explorer, who all come together at the summit. Stewart greets the cast and explains how Paramount+ is their new home.
The creative use of their brand equity (the iconic Paramount Mountain) and clever dialogue between the characters throughout the ads is what made this stand out on Super Bowl Sunday and even against competing streaming platforms. They built up the suspense throughout the game by holding off on the big reveal until the final ad in the series, and for us, it worked. Excited is an understatement for the release of Paramount+.
Like other recently launched streaming services including Discovery+, HBO Max, and Peacock, Paramount Pictures is the next company looking to take over the streaming service market with the launch of Paramount+, coming March 4th.
In an attempt to show their diverse content offering, Patrick Stewart narrates the journey of the familiar faces that will be featured on the platform as they lead an expedition up the iconic ‘Paramount Mountain’, which is the setting throughout all of the ads. The cast includes celebrities and characters such as Stephen Colbert, James Corden, Beavis and Butt-Head, and even Dora the Explorer, who all come together at the summit. Stewart greets the cast and explains how Paramount+ is their new home.
The creative use of their brand equity (the iconic Paramount Mountain) and clever dialogue between the characters throughout the ads is what made this stand out on Super Bowl Sunday and even against competing streaming platforms. They built up the suspense throughout the game by holding off on the big reveal until the final ad in the series, and for us, it worked. Excited is an understatement for the release of Paramount+.
Sam Adams: Horses
Sam Adams: Horses
Sam Adams: Horses
Sam Adams: Horses
Sam Adams: Horses
Budweiser didn’t run a Super Bowl ad for the first time in 37 years for all of the right reasons.
Enter Sam Adams and your cousin from Boston who unknowingly unleashes a herd of Clydesdales into the streets destroying kiosks and shops, then plugging Sam Adams’s new Wicked Hazy IPA.
The ad doesn’t describe the new product in any other way than “Juicy Right?” but beer is beer, and a hazy IPA is a hazy IPA. Instead of focusing on what we already know, the ad succeeds by spoofing Budweiser’s iconic ads over the years that are familiar to us all, which is why this one makes the “best of” lists. A Super Bowl without Clydesdales just doesn't feel right.
Budweiser didn’t run a Super Bowl ad for the first time in 37 years for all of the right reasons.
Enter Sam Adams and your cousin from Boston who unknowingly unleashes a herd of Clydesdales into the streets destroying kiosks and shops, then plugging Sam Adams’s new Wicked Hazy IPA.
The ad doesn’t describe the new product in any other way than “Juicy Right?” but beer is beer, and a hazy IPA is a hazy IPA. Instead of focusing on what we already know, the ad succeeds by spoofing Budweiser’s iconic ads over the years that are familiar to us all, which is why this one makes the “best of” lists. A Super Bowl without Clydesdales just doesn't feel right.
Budweiser didn’t run a Super Bowl ad for the first time in 37 years for all of the right reasons.
Enter Sam Adams and your cousin from Boston who unknowingly unleashes a herd of Clydesdales into the streets destroying kiosks and shops, then plugging Sam Adams’s new Wicked Hazy IPA.
The ad doesn’t describe the new product in any other way than “Juicy Right?” but beer is beer, and a hazy IPA is a hazy IPA. Instead of focusing on what we already know, the ad succeeds by spoofing Budweiser’s iconic ads over the years that are familiar to us all, which is why this one makes the “best of” lists. A Super Bowl without Clydesdales just doesn't feel right.
Budweiser didn’t run a Super Bowl ad for the first time in 37 years for all of the right reasons.
Enter Sam Adams and your cousin from Boston who unknowingly unleashes a herd of Clydesdales into the streets destroying kiosks and shops, then plugging Sam Adams’s new Wicked Hazy IPA.
The ad doesn’t describe the new product in any other way than “Juicy Right?” but beer is beer, and a hazy IPA is a hazy IPA. Instead of focusing on what we already know, the ad succeeds by spoofing Budweiser’s iconic ads over the years that are familiar to us all, which is why this one makes the “best of” lists. A Super Bowl without Clydesdales just doesn't feel right.
Budweiser didn’t run a Super Bowl ad for the first time in 37 years for all of the right reasons.
Enter Sam Adams and your cousin from Boston who unknowingly unleashes a herd of Clydesdales into the streets destroying kiosks and shops, then plugging Sam Adams’s new Wicked Hazy IPA.
The ad doesn’t describe the new product in any other way than “Juicy Right?” but beer is beer, and a hazy IPA is a hazy IPA. Instead of focusing on what we already know, the ad succeeds by spoofing Budweiser’s iconic ads over the years that are familiar to us all, which is why this one makes the “best of” lists. A Super Bowl without Clydesdales just doesn't feel right.
Anheuser-Busch: “Let’s Grab a Beer”
Anheuser-Busch: “Let’s Grab a Beer”
Anheuser-Busch: “Let’s Grab a Beer”
Anheuser-Busch: “Let’s Grab a Beer”
Anheuser-Busch: “Let’s Grab a Beer”
Our post-COVID world is still just out of reach but Anheuser-Busch attempts to convey the light at the end of the tunnel with their Super Bowl advertisement this year.
“We need each other…”, is the most accurate statement for the past year. We spent this past year looking back on the good times and wondering when life will go back to normal. Our social behavior is what essentially describes us, and during this lockdown socializing has diminished. Anheuser-Busch paints a futuristic picture and gives its audience something to look forward to grabbing a beer with friends and family. Cheers to that!
Our post-COVID world is still just out of reach but Anheuser-Busch attempts to convey the light at the end of the tunnel with their Super Bowl advertisement this year.
“We need each other…”, is the most accurate statement for the past year. We spent this past year looking back on the good times and wondering when life will go back to normal. Our social behavior is what essentially describes us, and during this lockdown socializing has diminished. Anheuser-Busch paints a futuristic picture and gives its audience something to look forward to grabbing a beer with friends and family. Cheers to that!
Our post-COVID world is still just out of reach but Anheuser-Busch attempts to convey the light at the end of the tunnel with their Super Bowl advertisement this year.
“We need each other…”, is the most accurate statement for the past year. We spent this past year looking back on the good times and wondering when life will go back to normal. Our social behavior is what essentially describes us, and during this lockdown socializing has diminished. Anheuser-Busch paints a futuristic picture and gives its audience something to look forward to grabbing a beer with friends and family. Cheers to that!
Our post-COVID world is still just out of reach but Anheuser-Busch attempts to convey the light at the end of the tunnel with their Super Bowl advertisement this year.
“We need each other…”, is the most accurate statement for the past year. We spent this past year looking back on the good times and wondering when life will go back to normal. Our social behavior is what essentially describes us, and during this lockdown socializing has diminished. Anheuser-Busch paints a futuristic picture and gives its audience something to look forward to grabbing a beer with friends and family. Cheers to that!
Our post-COVID world is still just out of reach but Anheuser-Busch attempts to convey the light at the end of the tunnel with their Super Bowl advertisement this year.
“We need each other…”, is the most accurate statement for the past year. We spent this past year looking back on the good times and wondering when life will go back to normal. Our social behavior is what essentially describes us, and during this lockdown socializing has diminished. Anheuser-Busch paints a futuristic picture and gives its audience something to look forward to grabbing a beer with friends and family. Cheers to that!
GM: No Way Norway
GM: No Way Norway
GM: No Way Norway
GM: No Way Norway
GM: No Way Norway
The electronic vehicle (EV) ad signifies a shift in GM’s positioning in the market and reinforces their recent rebrand that was revealed in early 2021. GM aims to add 30 new EVs to their roster by 2025 and announced their plan in a funny one-minute spot featuring Will Ferrell, Kenan Thompson, and Awkwafina. The ad plays off of America’s competitive nature by calling out Norway, who outsold America in EVs per capita, stating “We’re coming Norway.'' In the end, Ferrell ends up in Sweden, Thompson and Awkwifina are driving through Finland, and well...GM is trying to catch up with Tesla in the EV market.
Although the ad is centered around competition, it’s playful in spirit and sets the tone that the EV “arms race” will be one to watch as the industry shifts gears to a more environmentally friendly way of transportation.
The electronic vehicle (EV) ad signifies a shift in GM’s positioning in the market and reinforces their recent rebrand that was revealed in early 2021. GM aims to add 30 new EVs to their roster by 2025 and announced their plan in a funny one-minute spot featuring Will Ferrell, Kenan Thompson, and Awkwafina. The ad plays off of America’s competitive nature by calling out Norway, who outsold America in EVs per capita, stating “We’re coming Norway.'' In the end, Ferrell ends up in Sweden, Thompson and Awkwifina are driving through Finland, and well...GM is trying to catch up with Tesla in the EV market.
Although the ad is centered around competition, it’s playful in spirit and sets the tone that the EV “arms race” will be one to watch as the industry shifts gears to a more environmentally friendly way of transportation.
The electronic vehicle (EV) ad signifies a shift in GM’s positioning in the market and reinforces their recent rebrand that was revealed in early 2021. GM aims to add 30 new EVs to their roster by 2025 and announced their plan in a funny one-minute spot featuring Will Ferrell, Kenan Thompson, and Awkwafina. The ad plays off of America’s competitive nature by calling out Norway, who outsold America in EVs per capita, stating “We’re coming Norway.'' In the end, Ferrell ends up in Sweden, Thompson and Awkwifina are driving through Finland, and well...GM is trying to catch up with Tesla in the EV market.
Although the ad is centered around competition, it’s playful in spirit and sets the tone that the EV “arms race” will be one to watch as the industry shifts gears to a more environmentally friendly way of transportation.
The electronic vehicle (EV) ad signifies a shift in GM’s positioning in the market and reinforces their recent rebrand that was revealed in early 2021. GM aims to add 30 new EVs to their roster by 2025 and announced their plan in a funny one-minute spot featuring Will Ferrell, Kenan Thompson, and Awkwafina. The ad plays off of America’s competitive nature by calling out Norway, who outsold America in EVs per capita, stating “We’re coming Norway.'' In the end, Ferrell ends up in Sweden, Thompson and Awkwifina are driving through Finland, and well...GM is trying to catch up with Tesla in the EV market.
Although the ad is centered around competition, it’s playful in spirit and sets the tone that the EV “arms race” will be one to watch as the industry shifts gears to a more environmentally friendly way of transportation.
The electronic vehicle (EV) ad signifies a shift in GM’s positioning in the market and reinforces their recent rebrand that was revealed in early 2021. GM aims to add 30 new EVs to their roster by 2025 and announced their plan in a funny one-minute spot featuring Will Ferrell, Kenan Thompson, and Awkwafina. The ad plays off of America’s competitive nature by calling out Norway, who outsold America in EVs per capita, stating “We’re coming Norway.'' In the end, Ferrell ends up in Sweden, Thompson and Awkwifina are driving through Finland, and well...GM is trying to catch up with Tesla in the EV market.
Although the ad is centered around competition, it’s playful in spirit and sets the tone that the EV “arms race” will be one to watch as the industry shifts gears to a more environmentally friendly way of transportation.
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900 Cummings Center
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Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston