Account Director, Digital

Full-Time
On-Site in Beverly, MA
Reports to VP, Strategy & Client Service

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KingFish is searching for an Account Director with a focus on Digital media and technologies to join its growing team . This resource is a highly motivated individual with a proven history of leading and managing digital and integrated projects including campaigns, website redesigns and builds, social media and SEO/SEM for B2B and B2C clients in a competitive marketplace.

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Key Responsibilities

Deliver Excellent Client Service & Strategic Solutions

Be your client's champion internally to ensure their voice is heard and cross-functional resources are aligned to how KingFish will contribute value to their business
Understand and influence brand insights, customer segmentation, and target needs to assist in the development of thoughtful and strategic marketing plans and executions
Be a go-to resource for the agency and our clients for digital technologies, trends and innovative strategies as applied to websites, social media channels, video etc.
Demonstrate ability to provide informed advice to clients to address key business challenges through marketing-oriented strategies
Engage with director and executive-level contacts at the client level, and establish, develop, and deepen the relationships that will allow the partnership to grow
Develop and manage client budgets, work orders, and third-party partners involved in projects (e.g. writers, photographers, developers, research or media partners)
Proactively problem solve and escalate account challenges when necessary

Be your client's champion internally to ensure their voice is heard and cross-functional resources are aligned to how KingFish will contribute value to their business
Understand and influence brand insights, customer segmentation, and target needs to assist in the development of thoughtful and strategic marketing plans and executions
Be a go-to resource for the agency and our clients for digital technologies, trends and innovative strategies as applied to websites, social media channels, video etc.
Demonstrate ability to provide informed advice to clients to address key business challenges through marketing-oriented strategies
Engage with director and executive-level contacts at the client level, and establish, develop, and deepen the relationships that will allow the partnership to grow
Develop and manage client budgets, work orders, and third-party partners involved in projects (e.g. writers, photographers, developers, research or media partners)
Proactively problem solve and escalate account challenges when necessary

Be your client's champion internally to ensure their voice is heard and cross-functional resources are aligned to how KingFish will contribute value to their business
Understand and influence brand insights, customer segmentation, and target needs to assist in the development of thoughtful and strategic marketing plans and executions
Be a go-to resource for the agency and our clients for digital technologies, trends and innovative strategies as applied to websites, social media channels, video etc.
Demonstrate ability to provide informed advice to clients to address key business challenges through marketing-oriented strategies
Engage with director and executive-level contacts at the client level, and establish, develop, and deepen the relationships that will allow the partnership to grow
Develop and manage client budgets, work orders, and third-party partners involved in projects (e.g. writers, photographers, developers, research or media partners)
Proactively problem solve and escalate account challenges when necessary

Be your client's champion internally to ensure their voice is heard and cross-functional resources are aligned to how KingFish will contribute value to their business
Understand and influence brand insights, customer segmentation, and target needs to assist in the development of thoughtful and strategic marketing plans and executions
Be a go-to resource for the agency and our clients for digital technologies, trends and innovative strategies as applied to websites, social media channels, video etc.
Demonstrate ability to provide informed advice to clients to address key business challenges through marketing-oriented strategies
Engage with director and executive-level contacts at the client level, and establish, develop, and deepen the relationships that will allow the partnership to grow
Develop and manage client budgets, work orders, and third-party partners involved in projects (e.g. writers, photographers, developers, research or media partners)
Proactively problem solve and escalate account challenges when necessary

Be your client's champion internally to ensure their voice is heard and cross-functional resources are aligned to how KingFish will contribute value to their business
Understand and influence brand insights, customer segmentation, and target needs to assist in the development of thoughtful and strategic marketing plans and executions
Be a go-to resource for the agency and our clients for digital technologies, trends and innovative strategies as applied to websites, social media channels, video etc.
Demonstrate ability to provide informed advice to clients to address key business challenges through marketing-oriented strategies
Engage with director and executive-level contacts at the client level, and establish, develop, and deepen the relationships that will allow the partnership to grow
Develop and manage client budgets, work orders, and third-party partners involved in projects (e.g. writers, photographers, developers, research or media partners)
Proactively problem solve and escalate account challenges when necessary

Oversee Account Deliverables for Client Work

Management of all client/contract expectations for assigned accounts
Oversee resource management with support from VP Strategy & Client Services and team
Manage the discovery and research phases of projects, including stakeholder interviews, competitive analysis, and content audits
Build content strategies and formalized content plans for cross-functional campaigns and deliverables including websites, videos, social media, and editorial projects
Work with media partners to build and execute paid media campaigns
Oversee timely, accurate client reporting that offers ROI and marketing intelligence that is valuable to clients

Management of all client/contract expectations for assigned accounts
Oversee resource management with support from VP Strategy & Client Services and team
Manage the discovery and research phases of projects, including stakeholder interviews, competitive analysis, and content audits
Build content strategies and formalized content plans for cross-functional campaigns and deliverables including websites, videos, social media, and editorial projects
Work with media partners to build and execute paid media campaigns
Oversee timely, accurate client reporting that offers ROI and marketing intelligence that is valuable to clients

Management of all client/contract expectations for assigned accounts
Oversee resource management with support from VP Strategy & Client Services and team
Manage the discovery and research phases of projects, including stakeholder interviews, competitive analysis, and content audits
Build content strategies and formalized content plans for cross-functional campaigns and deliverables including websites, videos, social media, and editorial projects
Work with media partners to build and execute paid media campaigns
Oversee timely, accurate client reporting that offers ROI and marketing intelligence that is valuable to clients

Management of all client/contract expectations for assigned accounts
Oversee resource management with support from VP Strategy & Client Services and team
Manage the discovery and research phases of projects, including stakeholder interviews, competitive analysis, and content audits
Build content strategies and formalized content plans for cross-functional campaigns and deliverables including websites, videos, social media, and editorial projects
Work with media partners to build and execute paid media campaigns
Oversee timely, accurate client reporting that offers ROI and marketing intelligence that is valuable to clients

Management of all client/contract expectations for assigned accounts
Oversee resource management with support from VP Strategy & Client Services and team
Manage the discovery and research phases of projects, including stakeholder interviews, competitive analysis, and content audits
Build content strategies and formalized content plans for cross-functional campaigns and deliverables including websites, videos, social media, and editorial projects
Work with media partners to build and execute paid media campaigns
Oversee timely, accurate client reporting that offers ROI and marketing intelligence that is valuable to clients

Leadership

Manage 1-2 account team members including the digital producer with a focus on key priorities, workload balancing/utilization, employee recognition/rewards and routine staff professional development
Provide guidance, direction, and mentoring to direct and indirect reports
Review project budgets and schedules and guide team in managing them

Manage 1-2 account team members including the digital producer with a focus on key priorities, workload balancing/utilization, employee recognition/rewards and routine staff professional development
Provide guidance, direction, and mentoring to direct and indirect reports
Review project budgets and schedules and guide team in managing them

Manage 1-2 account team members including the digital producer with a focus on key priorities, workload balancing/utilization, employee recognition/rewards and routine staff professional development
Provide guidance, direction, and mentoring to direct and indirect reports
Review project budgets and schedules and guide team in managing them

Manage 1-2 account team members including the digital producer with a focus on key priorities, workload balancing/utilization, employee recognition/rewards and routine staff professional development
Provide guidance, direction, and mentoring to direct and indirect reports
Review project budgets and schedules and guide team in managing them

Manage 1-2 account team members including the digital producer with a focus on key priorities, workload balancing/utilization, employee recognition/rewards and routine staff professional development
Provide guidance, direction, and mentoring to direct and indirect reports
Review project budgets and schedules and guide team in managing them

Business Development

Identify additional growth opportunities and specific ways to strengthen our service delivery with our clients
Ensure agency work is socialized to key stakeholders and contextualized for its impact and implications for future client priorities
Participate in new business pitch development

Identify additional growth opportunities and specific ways to strengthen our service delivery with our clients
Ensure agency work is socialized to key stakeholders and contextualized for its impact and implications for future client priorities
Participate in new business pitch development

Identify additional growth opportunities and specific ways to strengthen our service delivery with our clients
Ensure agency work is socialized to key stakeholders and contextualized for its impact and implications for future client priorities
Participate in new business pitch development

Identify additional growth opportunities and specific ways to strengthen our service delivery with our clients
Ensure agency work is socialized to key stakeholders and contextualized for its impact and implications for future client priorities
Participate in new business pitch development

Identify additional growth opportunities and specific ways to strengthen our service delivery with our clients
Ensure agency work is socialized to key stakeholders and contextualized for its impact and implications for future client priorities
Participate in new business pitch development

Qualifications

Education Level: Bachelor's Degree, MBA a plus
Field of Study/Area of Experience: Marketing & Advertising

Core competency:

Technical background leading projects in the digital advertising, analytics, and marketing realm
Strong technical proficiency with website platforms, specifically WordPress, and a working knowledge of diverse digital media specialties (WordPress, web development, SEO, PPC, Digital Media, etc.)
Managed end-to-end delivery of multiple website redesign/development projects utilizing WordPress.
7+ years successfully managing multiple client accounts, managing scopes and managing client expectations either personally or through a team
Delivered high-impact integrated marketing campaigns that have exceeded client KPIs
Experience working with Director level and above positions
Ability to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment both as an individual contributor, as well as an individual in a team environment
Exceptional time management and organizational skills
Previous experience with managing direct reports
Strong verbal and written communication skills – can command a room

Education Level: Bachelor's Degree, MBA a plus
Field of Study/Area of Experience: Marketing & Advertising

Core competency:

Technical background leading projects in the digital advertising, analytics, and marketing realm
Strong technical proficiency with website platforms, specifically WordPress, and a working knowledge of diverse digital media specialties (WordPress, web development, SEO, PPC, Digital Media, etc.)
Managed end-to-end delivery of multiple website redesign/development projects utilizing WordPress.
7+ years successfully managing multiple client accounts, managing scopes and managing client expectations either personally or through a team
Delivered high-impact integrated marketing campaigns that have exceeded client KPIs
Experience working with Director level and above positions
Ability to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment both as an individual contributor, as well as an individual in a team environment
Exceptional time management and organizational skills
Previous experience with managing direct reports
Strong verbal and written communication skills – can command a room

Education Level: Bachelor's Degree, MBA a plus
Field of Study/Area of Experience: Marketing & Advertising

Core competency:

Technical background leading projects in the digital advertising, analytics, and marketing realm
Strong technical proficiency with website platforms, specifically WordPress, and a working knowledge of diverse digital media specialties (WordPress, web development, SEO, PPC, Digital Media, etc.)
Managed end-to-end delivery of multiple website redesign/development projects utilizing WordPress.
7+ years successfully managing multiple client accounts, managing scopes and managing client expectations either personally or through a team
Delivered high-impact integrated marketing campaigns that have exceeded client KPIs
Experience working with Director level and above positions
Ability to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment both as an individual contributor, as well as an individual in a team environment
Exceptional time management and organizational skills
Previous experience with managing direct reports
Strong verbal and written communication skills – can command a room

Education Level: Bachelor's Degree, MBA a plus
Field of Study/Area of Experience: Marketing & Advertising

Core competency:

Technical background leading projects in the digital advertising, analytics, and marketing realm
Strong technical proficiency with website platforms, specifically WordPress, and a working knowledge of diverse digital media specialties (WordPress, web development, SEO, PPC, Digital Media, etc.)
Managed end-to-end delivery of multiple website redesign/development projects utilizing WordPress.
7+ years successfully managing multiple client accounts, managing scopes and managing client expectations either personally or through a team
Delivered high-impact integrated marketing campaigns that have exceeded client KPIs
Experience working with Director level and above positions
Ability to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment both as an individual contributor, as well as an individual in a team environment
Exceptional time management and organizational skills
Previous experience with managing direct reports
Strong verbal and written communication skills – can command a room

Education Level: Bachelor's Degree, MBA a plus
Field of Study/Area of Experience: Marketing & Advertising

Core competency:

Technical background leading projects in the digital advertising, analytics, and marketing realm
Strong technical proficiency with website platforms, specifically WordPress, and a working knowledge of diverse digital media specialties (WordPress, web development, SEO, PPC, Digital Media, etc.)
Managed end-to-end delivery of multiple website redesign/development projects utilizing WordPress.
7+ years successfully managing multiple client accounts, managing scopes and managing client expectations either personally or through a team
Delivered high-impact integrated marketing campaigns that have exceeded client KPIs
Experience working with Director level and above positions
Ability to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment both as an individual contributor, as well as an individual in a team environment
Exceptional time management and organizational skills
Previous experience with managing direct reports
Strong verbal and written communication skills – can command a room

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