Blood, Beauty, and Branding: How Vampires Have Captivated The Modern Era
Creatures with vampiric characteristics and traits can be traced all the way back to ancient Greece, with stories of these…
A KINGFISH THOUGHT COLLAGE
The Current
Our best and brightest stay up to date on the newest and latest. Featuring blog posts, quotes, thought leadership, and more. Check out what the tide brought in.
The Logo Blandemic: Less is more… or is it just less?
Brands embracing minimalism in their logos isn’t new, but recent discussions have reignited the debate on whether it’s effective —…
Navigating the Discovery Process Through Competitive Analysis
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the…
Erewhon’s Marketing Success: How Grocery Shopping Became A Status Symbol
In a fantasy land far far away, there is a grocery store where you pay $26 for bottled water, $41…
Hue’s Who: Why Color Psychology Shapes Branding Success and Differentiation
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are…
How to Succeed as An Intern: A Journey into the Unknown
Starting an internship in an established industry isn’t always easy, but preparing yourself for the possibilities is just one of…
What’s the ROI of a Billboard?
Anyone can create a digital ad, but not every company can take over the side of an entire building. When…
Our Expert Eye on Super Bowl Ads
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of…
The Taylor Swift Effect
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s…
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