A KINGFISH THOUGHT COLLAGE

The Current

Our best and brightest stay up to date on the newest and latest. Featuring blog posts, quotes, thought leadership, and more. Check out what the tide brought in.

How strong marketing can solve for stalled growth in healthcare

How Do You Tell If a Growth Problem Is Positioning—or Demand?

Stay In-House or Use an External Marketing Agency for a Major Marketing Initiative? A CEO/CMO’s guide on how to decide in 2026

The Logo Blandemic: Less is more… or is it just less?

Faster ways to make mistakes

Move fast and break everything?

AI writes fast. It also fakes fast.

Navigating the Discovery Process Through Competitive Analysis

Why AI Is Like Working With Rain Man

Creative Process Blog Image

The Creative Process: Start With Discovery