Twitter’s Impact on Advertisers: Post-Elon Musk Acquisition
From a $44 billion acquisition to an exodus of advertisers, Elon Musk’s takeover of Twitter has sparked a seismic shift….
A KINGFISH THOUGHT COLLAGE
The Current
Our best and brightest staying up to date on the newest and latest. Featuring blog posts, quotes, thought leadership, and more. Check out what the tide brought in.
Design Isn’t Just Aesthetics
Something unique about working for a marketing agency is that all forms of creativity must be tethered to an objective….
Brand Activism: Deterrent or Loyalty-Builder?
Anheuser-Busch’s recent collaboration with transgender social media influencer, Dylan Mulvaney, sought to generate publicity for Bud Light during the NCAA…
The Creative Process: Start With Discovery
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies…
Top 16 Reasons to Work at a Small Agency
King Fish launched in 2001. Intentionally, the goal was to stay small and manageable – for the sake of clients…
3 Reasons to Add a Small Agency to Your Short List
Businesses of all sizes can find the perfect fit in a small agency partner. Whether you’re a small to mid-sized…
When Emotions and Experiences Are Sacrificed
We’re throwing it back to 2018 — when Target celebrated the opening of its new storefront on the Lower East…
Marketing Requires End-Goal Focused Metrics
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling…
Breaking the Mold: Creative Risk Takers
Sometimes, creatives get a bad rap. There’s this conventional wisdom that they are difficult or have fragile egos. They are…
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