Navigating the Discovery Process Through Competitive Analysis
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the
In a fantasy land far far away, there is a grocery store where you pay $26 for bottled water, $41
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are
Anyone can create a digital ad, but not every company can take over the side of an entire building. When
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of
In the era of digital media and social networking, Gen Z is harnessing their collective creativity and technological prowess to
From a $44 billion acquisition to an exodus of advertisers, Elon Musk’s takeover of Twitter has sparked a seismic shift.
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the implementation of a discovery phase provides us with the tools needed to navigate a unique and client-focused creative process. In addition to stakeholder interviews, a competitive analysis is an invaluable
In a fantasy land far far away, there is a grocery store where you pay $26 for bottled water, $41 for a helping of mixed berries, $22 for a smoothie, and $40 for hot sauce. Except the land is neither distant nor fantasy, it is a real chain located in
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are one of the most important things in the world of marketing and advertising and the significance of strong color palette cannot be overstated. Selecting the right color combo is not
Anyone can create a digital ad, but not every company can take over the side of an entire building. When they do, it sends a strong signal to consumers: we’re the real deal. People driving down the highway who see a McDonald’s billboard aren’t going to suddenly cut across four
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of immersive content. Humor, when done well, challenges nostalgia (the ads were rife with it) and emotionality as a core response. The KingFish team collaborated to share their perspectives on the
In the era of digital media and social networking, Gen Z is harnessing their collective creativity and technological prowess to reshape the way we engage with advertising content. The power of YouTube and TikTok has provided a sandbox platform for “the kids”, as I call them, to embrace and remix
From a $44 billion acquisition to an exodus of advertisers, Elon Musk’s takeover of Twitter has sparked a seismic shift. Structural changes on the platform have failed to address harmful speech, leaving brands wary of compromising their ‘brand safety.’ As Pathmatics analysis reveals, over half of Twitter’s top advertisers have