
Navigating the Discovery Process Through Competitive Analysis
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the

Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the

Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are

Maybe we’re tooting our own horn, maybe we all like each other a little too much, but in honor of
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the implementation of a discovery phase provides us with the tools needed to navigate a unique and client-focused creative process. In addition to stakeholder interviews, a competitive analysis is an invaluable
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are one of the most important things in the world of marketing and advertising and the significance of strong color palette cannot be overstated. Selecting the right color combo is not
Maybe we’re tooting our own horn, maybe we all like each other a little too much, but in honor of Valentine’s Day Day the team has collected our sentiments on what we love about working at KingFish. Thank you to all who have come along for the journey. What a