Category: Editorial

AI writes fast. It also fakes fast.

If you haven’t used ChatGPT’s Deep Research tool yet, get ready to have your hair blown back, and then set on fire. On Saturday morning, I asked the tool to do some research for an article I wrote on the benefits of private debt for institutional investors. I gave it

Why AI Is Like Working With Rain Man

Generative AI isn’t magic. It’s not sentient. (It’ll actually tell you that itself.) And definitely can’t mimic human judgment. But when you know what it does well — and where it stubs its toe — it can be a superhero. In other words, treat it like a talented human. We

Your Text Is AI Generated

Can you really check for AI-generated content? No. But you can check for bad writing. When AI hit the scene in 2023, nobody cared whether a blog was written by AI. If it was cheaper and it got the job done, where was the harm? Then the questions started popping

A shock ran through the content marketing world in 2023

Businesses hit AI like a tarpon on a jerkbait, as more than half of all companies struck the flashing lure of AI-generated content. AI use surged 47% to $66 billion. ChatGPT became the fastest-growing app in history. And 56% of users in a blind study said they liked AI-written articles