Navigating the Discovery Process Through Competitive Analysis
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling
In a fantasy land far far away, there is a grocery store where you pay $26 for bottled water, $41
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are
Starting an internship in an established industry isn’t always easy, but preparing yourself for the possibilities is just one of
Anyone can create a digital ad, but not every company can take over the side of an entire building. When
Anheuser-Busch’s recent collaboration with transgender social media influencer, Dylan Mulvaney, sought to generate publicity for Bud Light during the NCAA
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the implementation of a discovery phase provides us with the tools needed to navigate a unique and client-focused creative process. In addition to stakeholder interviews, a competitive analysis is an invaluable
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, KingFish has carefully crafted a five-step approach that yield just that: 1.
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan. Now that the campaign is in market, you are waiting anxiously for the weekly reports on measurement to understand how
In a fantasy land far far away, there is a grocery store where you pay $26 for bottled water, $41 for a helping of mixed berries, $22 for a smoothie, and $40 for hot sauce. Except the land is neither distant nor fantasy, it is a real chain located in
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are one of the most important things in the world of marketing and advertising and the significance of strong color palette cannot be overstated. Selecting the right color combo is not
Starting an internship in an established industry isn’t always easy, but preparing yourself for the possibilities is just one of the few initiatives that can help lead to a successful learning experience. Dedication: Maintaining a willingness to learn new content and complete unfamiliar tasks shows dedication to the position.
Anyone can create a digital ad, but not every company can take over the side of an entire building. When they do, it sends a strong signal to consumers: we’re the real deal. People driving down the highway who see a McDonald’s billboard aren’t going to suddenly cut across four
Anheuser-Busch’s recent collaboration with transgender social media influencer, Dylan Mulvaney, sought to generate publicity for Bud Light during the NCAA March madness tournament this spring. What resulted was an enormous controversy that sparked a mass call to boycott the brand. The overwhelming backlash that Anheuser-Busch received for working with Mulvaney
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of immersive content. Humor, when done well, challenges nostalgia (the ads were rife with it) and emotionality as a core response. The KingFish team collaborated to share their perspectives on the
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s multiple tracks of her album dominating the Billboard 100s, concerts selling out shows – breaking Ticketmaster to the point of policy change and entirely shifting/boosting the American economy – concert