We looked to develop a fresh, vibrant voice and visual presence that differentiated the FrontRunnerHC brand, while engaging prospects with the brand mission and differentiated solutions.
FrontRunnerHC’s software works behind-the-scenes to scour thousands of data points at once. To visualize this concept of speed and connection, we created a library of supporting motion graphic elements comprised of simple geometric forms that felt dynamic, modern and approachable.
Building off of our solid strategic framework, we redesigned the entire FrontRunner website—new copy, visuals, and mobile-friendly page templates.
Our page templates were designed to be modern, inviting, and vibrant–a perfect complement to the company culture at FrontRunnerHC.
FrontRunnerHC was positioned to help healthcare facilities deal with the influx of COVID-19 claims. Our messaging spoke directly to the painpoints providers faced and how their solutions were the panacea. The social media ads drove to landing pages that delivered leads and encouraged product demos—a sure-fire way to close the deal.
