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Super Bowl LV might not have been the most exciting Super Bowl in recent years. Thankfully, we had a strong showing of well-executed ads to carry us through to the end of the game that was already decided early in the second half. Here are 5 of our favorite ads

The holidays are finally here in what is definitely the longest year on record. Brands are tackling the holidays differently because of COVID-19 and its impact on our lives, and they all seemed to have the same brief: make people cry happy tears. It happens when you least expect it.

BEVERLY, Mass., Nov 10, 2020 — KingFish has received three second place honors in the coveted Davey Awards, recognizing their campaigns for clients CSI, American Renal Associates and For Kids Only Afterschool. “We are appreciative to have been recognized with silver awards for this client work,” said KingFish CEO Cam Brown. “Each project had its own

Grocery shopping is quite the experience these days.   We line up 6 feet apart outside our local grocers to be ushered in like it’s Club Pandemic. We wake up at 6 am to snag a delivery window from Whole Foods or Instacart. We stock up on flour to make homemade

The last month has taught me a lot about human connection and the challenges that a lack of connection seeds across the board. We’re 4 weeks into our temporary reality of at-home work/living, and we’ll undoubtedly continue to shelter-in-place for another month if not longer. During that time, there is

The Digital Summit conference in Boston wrapped up last Tuesday and I was lucky enough to be a part of the great event. Digital Summit is “The Definitive Marketing Community” and is hosting these conferences all over the country. With valuable workshops, relevant topics for discussion and keynote speakers that

With ad blocking software all the rage and data privacy concerns on the rise, content marketing is a route that businesses and agencies alike can leverage to keep their consumers happy and engaged.  But what’s the secret to crafting effective, engaging content? You’ve got to stay on top of the

As humans, we think, dream, and ­communicate in stories. We are drawn to intimate and interactive experiences that allow us to catch a break from an increasingly overcrowded media landscape. In the age of experience, consumers are able to customize their media use in more ways than ever before. Brands

On opening night, I went to see the movie “Rocketman” directed by Dexter Fletcher. In addition to being an ode to Elton John’s breakthrough years, the film also doubles up as a 300-level course in marketing strategy.  Concerts, records, and visibility are the business side of the story. The music, personality, and

Companies have adopted Instagram as a mainstay in their overall marketing endeavors—and with good reason. With a count of one billion active users, it’s become a platform where brands across all industries can not only directly reach their current customers but also appeal to new prospects with ease. Instagram is