Nov 23, 2020
Nov 23, 2020
Nov 23, 2020
Nov 23, 2020
Nov 23, 2020
Brittany Kee,
Account Director
Brittany Kee,
Account Director
Brittany Kee,
Account Director
Brittany Kee,
Account Director
Brittany Kee,
Account Director
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I Wasn’t Emotionally Prepared for 2020 Holiday Commercials
I Wasn’t Emotionally Prepared for 2020 Holiday Commercials
I Wasn’t Emotionally Prepared for 2020 Holiday Commercials
I Wasn’t Emotionally Prepared for 2020 Holiday Commercials
I Wasn’t Emotionally Prepared for 2020 Holiday Commercials
The holidays are finally here in what is definitely the longest year on record. Brands are tackling the holidays differently because of COVID-19 and its impact on our lives, and they all seemed to have the same brief: make people cry happy tears.
It happens when you least expect it. One minute you’re mindlessly scrolling through Twitter and the next you’re ugly crying over an Amazon ad. Really. This year’s holiday ads are genuinely touching, inclusive, and may cause your heart to grow a few sizes. In a year where everything is heavy, I must admit these ads bring me joy.
My favorites thus far are from Amazon, Etsy, and Kohl’s. While they each tell a product-integrated story, there is a common theme of personal connections and thoughtful gifts that go beyond what’s inside the gift box.
The holidays are finally here in what is definitely the longest year on record. Brands are tackling the holidays differently because of COVID-19 and its impact on our lives, and they all seemed to have the same brief: make people cry happy tears.
It happens when you least expect it. One minute you’re mindlessly scrolling through Twitter and the next you’re ugly crying over an Amazon ad. Really. This year’s holiday ads are genuinely touching, inclusive, and may cause your heart to grow a few sizes. In a year where everything is heavy, I must admit these ads bring me joy.
My favorites thus far are from Amazon, Etsy, and Kohl’s. While they each tell a product-integrated story, there is a common theme of personal connections and thoughtful gifts that go beyond what’s inside the gift box.
The holidays are finally here in what is definitely the longest year on record. Brands are tackling the holidays differently because of COVID-19 and its impact on our lives, and they all seemed to have the same brief: make people cry happy tears.
It happens when you least expect it. One minute you’re mindlessly scrolling through Twitter and the next you’re ugly crying over an Amazon ad. Really. This year’s holiday ads are genuinely touching, inclusive, and may cause your heart to grow a few sizes. In a year where everything is heavy, I must admit these ads bring me joy.
My favorites thus far are from Amazon, Etsy, and Kohl’s. While they each tell a product-integrated story, there is a common theme of personal connections and thoughtful gifts that go beyond what’s inside the gift box.
The holidays are finally here in what is definitely the longest year on record. Brands are tackling the holidays differently because of COVID-19 and its impact on our lives, and they all seemed to have the same brief: make people cry happy tears.
It happens when you least expect it. One minute you’re mindlessly scrolling through Twitter and the next you’re ugly crying over an Amazon ad. Really. This year’s holiday ads are genuinely touching, inclusive, and may cause your heart to grow a few sizes. In a year where everything is heavy, I must admit these ads bring me joy.
My favorites thus far are from Amazon, Etsy, and Kohl’s. While they each tell a product-integrated story, there is a common theme of personal connections and thoughtful gifts that go beyond what’s inside the gift box.
The holidays are finally here in what is definitely the longest year on record. Brands are tackling the holidays differently because of COVID-19 and its impact on our lives, and they all seemed to have the same brief: make people cry happy tears.
It happens when you least expect it. One minute you’re mindlessly scrolling through Twitter and the next you’re ugly crying over an Amazon ad. Really. This year’s holiday ads are genuinely touching, inclusive, and may cause your heart to grow a few sizes. In a year where everything is heavy, I must admit these ads bring me joy.
My favorites thus far are from Amazon, Etsy, and Kohl’s. While they each tell a product-integrated story, there is a common theme of personal connections and thoughtful gifts that go beyond what’s inside the gift box.
Amazon: “The Show Must Go On”
Amazon: “The Show Must Go On”
Amazon: “The Show Must Go On”
Amazon: “The Show Must Go On”
Amazon: “The Show Must Go On”
A ballerina’s recital is cancelled because of COVID-19, but her little sister and admiring neighbor come to the rescue. At a time of heightened pandemic fatigue, this story is a beautiful reminder that although we’ve suffered losses this year there can be delightful moments that get us through – and sometimes those moments need a little magic from Amazon’s 2-day shipping.
A ballerina’s recital is cancelled because of COVID-19, but her little sister and admiring neighbor come to the rescue. At a time of heightened pandemic fatigue, this story is a beautiful reminder that although we’ve suffered losses this year there can be delightful moments that get us through – and sometimes those moments need a little magic from Amazon’s 2-day shipping.
A ballerina’s recital is cancelled because of COVID-19, but her little sister and admiring neighbor come to the rescue. At a time of heightened pandemic fatigue, this story is a beautiful reminder that although we’ve suffered losses this year there can be delightful moments that get us through – and sometimes those moments need a little magic from Amazon’s 2-day shipping.
A ballerina’s recital is cancelled because of COVID-19, but her little sister and admiring neighbor come to the rescue. At a time of heightened pandemic fatigue, this story is a beautiful reminder that although we’ve suffered losses this year there can be delightful moments that get us through – and sometimes those moments need a little magic from Amazon’s 2-day shipping.
A ballerina’s recital is cancelled because of COVID-19, but her little sister and admiring neighbor come to the rescue. At a time of heightened pandemic fatigue, this story is a beautiful reminder that although we’ve suffered losses this year there can be delightful moments that get us through – and sometimes those moments need a little magic from Amazon’s 2-day shipping.
Etsy: “Gift Like You Mean It”
Etsy: “Gift Like You Mean It”
Etsy: “Gift Like You Mean It”
Etsy: “Gift Like You Mean It”
Etsy: “Gift Like You Mean It”
One of 2020’s upsides is that we learned to cherish the little things. We’ve slowed down a bit and appreciate our loved ones a little more.
This feeling certainly inspired Etsy’s 3-part ad campaign that stars handmade gifts from Etsy’s marketplace: a personalized name necklace, a custom tree ornament, and a stuffed toy only a grandparent could love. These handmade gifts bring happiness to a girl with a unique name, a man introducing his boyfriend to the family at Christmas, and grandparents who can’t see their grandson in person over the holidays.
Etsy’s underlying message is that they are the solution for when off-the-shelf gifts just won’t do.
One of 2020’s upsides is that we learned to cherish the little things. We’ve slowed down a bit and appreciate our loved ones a little more.
This feeling certainly inspired Etsy’s 3-part ad campaign that stars handmade gifts from Etsy’s marketplace: a personalized name necklace, a custom tree ornament, and a stuffed toy only a grandparent could love. These handmade gifts bring happiness to a girl with a unique name, a man introducing his boyfriend to the family at Christmas, and grandparents who can’t see their grandson in person over the holidays.
Etsy’s underlying message is that they are the solution for when off-the-shelf gifts just won’t do.
One of 2020’s upsides is that we learned to cherish the little things. We’ve slowed down a bit and appreciate our loved ones a little more.
This feeling certainly inspired Etsy’s 3-part ad campaign that stars handmade gifts from Etsy’s marketplace: a personalized name necklace, a custom tree ornament, and a stuffed toy only a grandparent could love. These handmade gifts bring happiness to a girl with a unique name, a man introducing his boyfriend to the family at Christmas, and grandparents who can’t see their grandson in person over the holidays.
Etsy’s underlying message is that they are the solution for when off-the-shelf gifts just won’t do.
One of 2020’s upsides is that we learned to cherish the little things. We’ve slowed down a bit and appreciate our loved ones a little more.
This feeling certainly inspired Etsy’s 3-part ad campaign that stars handmade gifts from Etsy’s marketplace: a personalized name necklace, a custom tree ornament, and a stuffed toy only a grandparent could love. These handmade gifts bring happiness to a girl with a unique name, a man introducing his boyfriend to the family at Christmas, and grandparents who can’t see their grandson in person over the holidays.
Etsy’s underlying message is that they are the solution for when off-the-shelf gifts just won’t do.
One of 2020’s upsides is that we learned to cherish the little things. We’ve slowed down a bit and appreciate our loved ones a little more.
This feeling certainly inspired Etsy’s 3-part ad campaign that stars handmade gifts from Etsy’s marketplace: a personalized name necklace, a custom tree ornament, and a stuffed toy only a grandparent could love. These handmade gifts bring happiness to a girl with a unique name, a man introducing his boyfriend to the family at Christmas, and grandparents who can’t see their grandson in person over the holidays.
Etsy’s underlying message is that they are the solution for when off-the-shelf gifts just won’t do.
Kohl’s: “Give with All Your Heart”
Kohl’s: “Give with All Your Heart”
Kohl’s: “Give with All Your Heart”
Kohl’s: “Give with All Your Heart”
Kohl’s: “Give with All Your Heart”
A little girl sparks a friendship with her elderly neighbor through window messages. When the neighbor suddenly stops appearing at her window, I thought for a moment that this ad was going to take a very dark turn. Spoiler alert: it ends on a happy note.
Kohl’s products are subtly woven into the story but only a Kohl’s employee would be able to spot all of them. The intention is to associate Kohl’s with an emotion instead of a product and it was brilliantly executed.
Now that I’ve made you ugly cry, take these good vibes into the holiday season and safely enjoy your time with friends and family.
A little girl sparks a friendship with her elderly neighbor through window messages. When the neighbor suddenly stops appearing at her window, I thought for a moment that this ad was going to take a very dark turn. Spoiler alert: it ends on a happy note.
Kohl’s products are subtly woven into the story but only a Kohl’s employee would be able to spot all of them. The intention is to associate Kohl’s with an emotion instead of a product and it was brilliantly executed.
Now that I’ve made you ugly cry, take these good vibes into the holiday season and safely enjoy your time with friends and family.
A little girl sparks a friendship with her elderly neighbor through window messages. When the neighbor suddenly stops appearing at her window, I thought for a moment that this ad was going to take a very dark turn. Spoiler alert: it ends on a happy note.
Kohl’s products are subtly woven into the story but only a Kohl’s employee would be able to spot all of them. The intention is to associate Kohl’s with an emotion instead of a product and it was brilliantly executed.
Now that I’ve made you ugly cry, take these good vibes into the holiday season and safely enjoy your time with friends and family.
A little girl sparks a friendship with her elderly neighbor through window messages. When the neighbor suddenly stops appearing at her window, I thought for a moment that this ad was going to take a very dark turn. Spoiler alert: it ends on a happy note.
Kohl’s products are subtly woven into the story but only a Kohl’s employee would be able to spot all of them. The intention is to associate Kohl’s with an emotion instead of a product and it was brilliantly executed.
Now that I’ve made you ugly cry, take these good vibes into the holiday season and safely enjoy your time with friends and family.
A little girl sparks a friendship with her elderly neighbor through window messages. When the neighbor suddenly stops appearing at her window, I thought for a moment that this ad was going to take a very dark turn. Spoiler alert: it ends on a happy note.
Kohl’s products are subtly woven into the story but only a Kohl’s employee would be able to spot all of them. The intention is to associate Kohl’s with an emotion instead of a product and it was brilliantly executed.
Now that I’ve made you ugly cry, take these good vibes into the holiday season and safely enjoy your time with friends and family.
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900 Cummings Center
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900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston