King Fish Media, a digital and content management marketing agency, has launched a new branded website for Risk Strategies at www.risk-strategies.com. Risk Strategies is one of the United States’ largest insurance brokers, with over two-dozen specialty practices and 45+ offices across the country.
The company has expanded rapidly in recent years through targeted acquisition activity which has created an unrivalled combination of deep specialty knowledge and experience across industries and critical risk practice areas. As the company celebrates its 20th year, a rebrand was desired to fully embrace all practice areas, offices and nearly 1,000 team members, under a single entity.
Prior to re-engineering the company’s website, King Fish completed a strategic brand identity assessment including competitive research, audience profiles and brand development work to establish a new unified brand and message platform for Risk Strategies that would serve the growing organization and evolving stakeholder needs and business opportunities.
“As the insurance industry moves toward independent risk assessment and brokerage advice, the website needed to more clearly define Risk Strategies’ unique approach to addressing client needs and opportunities while highlighting the depth of experience behind each of the specialty practices. Beyond the messaging platform and branding, the website required a sophisticated approach to UX / navigation to accommodate expanding practice areas resulting from new acquisitions, while streamlining the overall experience for visitors,” said King Fish VP of Strategy & Client Services, Sue Twombly.
“Our job was to deliver clear information paths to match visitors with their required information needs as efficiently as possible, especially via mobile devices. The language of the site is authentic and eliminates industry jargon in favor of connecting with clients and prospects in a more direct, honest and approachable manner,” she adds while citing the priority focus on developing concise, informative and intriguing content that provides real value to readers and showcases Risk Strategies insights and experience.
“The new site and brand image are an important leap ahead for Risk Strategies and have been a solid hit across the organization,” said Ed Marshall, Director of Communication and Marketing for Risk Strategies. “In addition to talented people, King Fish has a uniquely flexible approach to complicated projects that really worked for our organization. It’s been a great success.”
King Fish specializes in helping brands evolve their online presence, working with clients to better understand current and prospective customer needs and translating those needs into straight-talk language. The agency transforms their clients’ strategic approach to digital marketing, resulting in stronger brand engagement with targeted audiences extending through digital and traditional media channels.
About King Fish Media
King Fish is a marketing agency navigating the intersection of business and communications. No one knows your story better than you do; no one tells and shares it better than we do. We turn goals and ideas into real world solutions, developing strategies and executing award-winning programs for brands and businesses across a wide number of industries. King Fish, founded in 2001, has worked with 150+ brands and corporations to develop custom branded content and multi-channel marketing programs to acquire, build and retain valued customer relationships utilizing pertinent channels including websites, videos, social media, print, events/trade show displays and direct response. Our approach is simple: we focus on your business goals and needs to create compelling original content that fosters relationships, educates and inspires interaction with your brand.
About Risk Strategies
Risk Strategies is a privately held, national firm with offices across the country. As a leading U.S. insurance broker, the company offers sophisticated risk management advice as well as insurance and reinsurance placement for property & casualty, healthcare and employee benefits risks. Risk Strategies serves commercial companies, non-profits, public entities and individuals, and has access to all major insurance markets. Ranked among the top 20 brokers in the country, Risk Strategies has offices in more than 45 locations nationwide including Boston, New York City, Chicago, Miami, Atlanta, Dallas, Nashville, Los Angeles and San Francisco.
Cameron Brown, CEO
King Fish Media, LLC
Ed Marshall, Director of Marketing & Communications
Risk Strategies Media Contact