Nosoya Product Image

Website Refresh

Website Refresh

Nasoya

Nasoya

Nasoya

The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.

The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.

The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.

The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.

The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation. Social channels also required a redesign and fresh approach for overall tone and visuals.

Web Design
Social Strategy & Content

Challenge

Challenge

Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.

Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.

Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.

Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.

Nasoya’s primary challenge was rising above shopper’s misconceptions of their products. Mainstream consumers are afraid of tofu. They find it hard to cook with and don’t know how to buy, prepare, or store it. Additionally, consumers perceive tofu as healthy, yet bland with an unfamiliar texture.

Nasoya - iPad Mockup - King Fish Media

Solution

Solution

Solution

Solution

Solution

Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.

Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.

Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.

Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.

Leveraging enticing visuals, we shifted to a lifestyle-focused experience vs. a product-focused website. In addition to creating recipes for lunch, dinner and snacks, the site educates consumers on how to prepare products and how to integrate tofu as a nutritious supplement to their weekly meal planning.

Nasoya - Recipe Mockup - King Fish Media

25% of Meat-Eaters Will
Dream About Tofu Tonight.

25% of Meat-Eaters Will
Dream About Tofu Tonight.

25% of Meat-Eaters Will
Dream About Tofu Tonight.

25% of Meat-Eaters Will Dream About Tofu Tonight.

Engaging Social Content

Engaging Social Content

Engaging Social Content

Engaging
Social Content

Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.

Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.

Leading the conversation–that’s easy. Did we replace chicken wings on Superbowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes and holidays as opportunities to get people talking about tofu.

Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.

Leading the conversation–that’s easy. Did we replace chicken wings on Super Bowl Sunday? We did not. But we did provide healthy and delicious recipes that spurred conversation. We used current events, relevant themes, and holidays as opportunities to get people talking about tofu.

Nasoya - iPhone Mockup - King Fish Media
Nasoya - Social Media Images - King Fish Media

Let's talk

Let's talk

Let's talk

info@kingfishmedia.com
978 . 745 . 4140

info@kingfishmedia.com
978 . 745 . 4140

info@kingfishmedia.com
978 . 745 . 4140

Come aboard

Come aboard

Come aboard

Swing by

Swing by

Swing by

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston