The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.
Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.
We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.
Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.
Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.
Each target had a unique URL and landing page, with content based on their job responsibility and personal information needs. Custom landing page assets included additional video, white papers, articles, product sheets and case studies.
Mark Geremia
Vice President Marketing, Nuance Healthcare
