Nuance Healthcare
Nuance Healthcare
The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.
Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.
The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.
Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.
The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.
Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.
Strategy
Discovery
Art Direction
Visual Design
Copywriting
Digital Marketing
Web Design
Distribution
Our Work for Nuance Won the Silver Pearl Award for Best Overall Content Solution
Our Work for Nuance Won the
Silver Pearl Award for
Best Overall Content Solution
Our Work for Nuance Won the Silver Pearl Award for Best Overall Content Solution
Our Work for Nuance Won the
Silver Pearl Award for
Best Overall Content Solution
Our work for Nuance Won the Silver Pearl Award for Best Overall Content Solution
Touch Point 1
Taking Direct Mail to New Heights
Taking Direct Mail to
New Heights
Taking Direct Mail to New Heights
Taking Direct Mail to New Heights
We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.
We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.
We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.
We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.
We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.
The custom-designed box contained a role-specific brochure, personalized letter, and a drone
The custom-designed box contained a role-specific brochure, personalized letter, and a drone
The custom-designed box contained a role-specific brochure, personalized letter, and a drone
The custom-designed box contained a role-specific brochure, personalized letter, and a drone
The custom-designed box contained a role-specific brochure, personalized letter, and a drone
Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.
Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.
Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.
Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.
Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.
Every Piece Personalized
Every Piece Personalized
Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.
Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.
Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.
Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.
Touch Point 2
Touch Point 2
Touch Point 2
Interactive Book With Curated Video Clips
Interactive Book With
Curated Video Clips
Interactive Book With Curated Video Clips
Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.
Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.
Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.
Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.
Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials..
Touch Point 3
Touch Point 3
Touch Point 3
Touch Point 3
Touch Point 3
Customized Landing Pages
Customized
Landing Pages
Each target had a unique URL and landing page, with content based on their job responsibility and personal information needs. Custom landing page assets included additional video, white papers, articles, product sheets and case studies.
Each target had a unique URL and landing page, with content based on their job responsibility and personal information needs. Custom landing page assets included additional video, white papers, articles, product sheets and case studies.
"The campaign is currently in progress and already new doors and new relationships are being opened.”
"The campaign is currently in progress and already new doors and new relationships are being opened.”
"The campaign is currently in progress and already new doors and new relationships are being opened.”
"The campaign is currently in progress and already new doors and new relationships are
being opened.”
"The campaign is currently in progress and already new doors and new relationships are being opened.”
Mark Geremia
Vice President Marketing, Nuance Healthcare
Mark Geremia
Vice President Marketing, Nuance Healthcare
Mark Geremia
Vice President Marketing, Nuance Healthcare
Mark Geremia
Vice President Marketing, Nuance Healthcare
Mark Geremia
Vice President Marketing,
Nuance Healthcare
Let's talk
Let's talk
Let's talk
info@kingfishmedia.com
978 . 745 . 4140
info@kingfishmedia.com
978 . 745 . 4140
info@kingfishmedia.com
978 . 745 . 4140
Come aboard
Come aboard
Come aboard
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900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston