Jan. 10, 2019
Jan. 10, 2019
Jan. 10, 2019
Jan. 10, 2019
Jan. 10, 2019
Maria Alexandrou,
Intern
Maria Alexandrou,
Intern
Maria Alexandrou,
Intern
Maria Alexandrou,
Intern
Maria Alexandrou,
Intern
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The Creative Process:
Start With Discovery
The Creative Process:
Start With Discovery
The Creative Process:
Start With Discovery
The Creative Process:
Start With Discovery
The Creative Process:
Start With Discovery
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, King Fish has carefully crafted a five-step approach that yield just that:
1. Discover
2. Strategize
3. Create
4. Launch
5. Measure
One core element to the King Fish process is the first, also known as the discovery phase. It’s the foundation of our entire approach, and is the point we uncover the insights that drive a company, its mission, and its marketing objectives. Along the way, this exchange often identifies holes a client did not know they had in their business and marketing strategies.
At the start of my internship, I embarked on a discovery phase of my own. By conducting informational interviews with my colleagues, I got to know more about them, the work I’d be immersed in, and inherently, the value behind our five-step approach.
Passion drives inspiration
When you ask someone what they love about their role, their eyes light up almost inevitably. There is a reason behind why people do what they do and I saw this passion come alive during my discovery. Similarly, we see this excitement from our clients during our early conversations that shape the concepts and content that will be created throughout their campaign. Our clients’ passion sparks our inspiration.
Knowledge fuels creativity
My informational interview experience helped me determine what my colleagues consider to be high standards of work and what they would expect from me right from the get-go. When we talk with clients, we want to know what makes them tick. What colors motivate them? What words would they use to describe their employees? Our creativity is fueled by each and every nuance of their business.
There’s strength in diverse perspectives
A client’s perspective and knowledge of their company is deeply rooted. Pair that with our marketing expertise and unique insights and we can shine a new light on possible solutions to each marketing challenge.
The bottom line? Early on, I learned the way creative, account, and copy teams come together to achieve successful results. When you take the time to understand the passion that drives individuals and businesses, your purpose, and direction becomes that much clearer.
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, King Fish has carefully crafted a five-step approach that yield just that:
1. Discover
2. Strategize
3. Create
4. Launch
5. Measure
One core element to the King Fish process is the first, also known as the discovery phase. It’s the foundation of our entire approach, and is the point we uncover the insights that drive a company, its mission, and its marketing objectives. Along the way, this exchange often identifies holes a client did not know they had in their business and marketing strategies.
At the start of my internship, I embarked on a discovery phase of my own. By conducting informational interviews with my colleagues, I got to know more about them, the work I’d be immersed in, and inherently, the value behind our five-step approach.
Passion drives inspiration
When you ask someone what they love about their role, their eyes light up almost inevitably. There is a reason behind why people do what they do and I saw this passion come alive during my discovery. Similarly, we see this excitement from our clients during our early conversations that shape the concepts and content that will be created throughout their campaign. Our clients’ passion sparks our inspiration.
Knowledge fuels creativity
My informational interview experience helped me determine what my colleagues consider to be high standards of work and what they would expect from me right from the get-go. When we talk with clients, we want to know what makes them tick. What colors motivate them? What words would they use to describe their employees? Our creativity is fueled by each and every nuance of their business.
There’s strength in diverse perspectives
A client’s perspective and knowledge of their company is deeply rooted. Pair that with our marketing expertise and unique insights and we can shine a new light on possible solutions to each marketing challenge.
The bottom line? Early on, I learned the way creative, account, and copy teams come together to achieve successful results. When you take the time to understand the passion that drives individuals and businesses, your purpose, and direction becomes that much clearer.
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, King Fish has carefully crafted a five-step approach that yield just that:
1. Discover
2. Strategize
3. Create
4. Launch
5. Measure
One core element to the King Fish process is the first, also known as the discovery phase. It’s the foundation of our entire approach, and is the point we uncover the insights that drive a company, its mission, and its marketing objectives. Along the way, this exchange often identifies holes a client did not know they had in their business and marketing strategies.
At the start of my internship, I embarked on a discovery phase of my own. By conducting informational interviews with my colleagues, I got to know more about them, the work I’d be immersed in, and inherently, the value behind our five-step approach.
Passion drives inspiration
When you ask someone what they love about their role, their eyes light up almost inevitably. There is a reason behind why people do what they do and I saw this passion come alive during my discovery. Similarly, we see this excitement from our clients during our early conversations that shape the concepts and content that will be created throughout their campaign. Our clients’ passion sparks our inspiration.
Knowledge fuels creativity
My informational interview experience helped me determine what my colleagues consider to be high standards of work and what they would expect from me right from the get-go. When we talk with clients, we want to know what makes them tick. What colors motivate them? What words would they use to describe their employees? Our creativity is fueled by each and every nuance of their business.
There’s strength in diverse perspectives
A client’s perspective and knowledge of their company is deeply rooted. Pair that with our marketing expertise and unique insights and we can shine a new light on possible solutions to each marketing challenge.
The bottom line? Early on, I learned the way creative, account, and copy teams come together to achieve successful results. When you take the time to understand the passion that drives individuals and businesses, your purpose, and direction becomes that much clearer.
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, King Fish has carefully crafted a five-step approach that yield just that:
1. Discover
2. Strategize
3. Create
4. Launch
5. Measure
One core element to the King Fish process is the first, also known as the discovery phase. It’s the foundation of our entire approach, and is the point we uncover the insights that drive a company, its mission, and its marketing objectives. Along the way, this exchange often identifies holes a client did not know they had in their business and marketing strategies.
At the start of my internship, I embarked on a discovery phase of my own. By conducting informational interviews with my colleagues, I got to know more about them, the work I’d be immersed in, and inherently, the value behind our five-step approach.
Passion drives inspiration
When you ask someone what they love about their role, their eyes light up almost inevitably. There is a reason behind why people do what they do and I saw this passion come alive during my discovery. Similarly, we see this excitement from our clients during our early conversations that shape the concepts and content that will be created throughout their campaign. Our clients’ passion sparks our inspiration.
Knowledge fuels creativity
My informational interview experience helped me determine what my colleagues consider to be high standards of work and what they would expect from me right from the get-go. When we talk with clients, we want to know what makes them tick. What colors motivate them? What words would they use to describe their employees? Our creativity is fueled by each and every nuance of their business.
There’s strength in diverse perspectives
A client’s perspective and knowledge of their company is deeply rooted. Pair that with our marketing expertise and unique insights and we can shine a new light on possible solutions to each marketing challenge.
The bottom line? Early on, I learned the way creative, account, and copy teams come together to achieve successful results. When you take the time to understand the passion that drives individuals and businesses, your purpose, and direction becomes that much clearer.
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, King Fish has carefully crafted a five-step approach that yield just that:
1. Discover
2. Strategize
3. Create
4. Launch
5. Measure
One core element to the King Fish process is the first, also known as the discovery phase. It’s the foundation of our entire approach, and is the point we uncover the insights that drive a company, its mission, and its marketing objectives. Along the way, this exchange often identifies holes a client did not know they had in their business and marketing strategies.
At the start of my internship, I embarked on a discovery phase of my own. By conducting informational interviews with my colleagues, I got to know more about them, the work I’d be immersed in, and inherently, the value behind our five-step approach.
Passion drives inspiration
When you ask someone what they love about their role, their eyes light up almost inevitably. There is a reason behind why people do what they do and I saw this passion come alive during my discovery. Similarly, we see this excitement from our clients during our early conversations that shape the concepts and content that will be created throughout their campaign. Our clients’ passion sparks our inspiration.
Knowledge fuels creativity
My informational interview experience helped me determine what my colleagues consider to be high standards of work and what they would expect from me right from the get-go. When we talk with clients, we want to know what makes them tick. What colors motivate them? What words would they use to describe their employees? Our creativity is fueled by each and every nuance of their business.
There’s strength in diverse perspectives
A client’s perspective and knowledge of their company is deeply rooted. Pair that with our marketing expertise and unique insights and we can shine a new light on possible solutions to each marketing challenge.
The bottom line? Early on, I learned the way creative, account, and copy teams come together to achieve successful results. When you take the time to understand the passion that drives individuals and businesses, your purpose, and direction becomes that much clearer.
Let's talk
Let's talk
Let's talk
info@kingfishmedia.com
978 . 745 . 4140
info@kingfishmedia.com
978 . 745 . 4140
info@kingfishmedia.com
978 . 745 . 4140
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Come aboard
Come aboard
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900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston