MEDIA/MESSAGING/COMMUNITY OUTREACH
Element Care
Objective
Element Care engaged us to help rebuild pre-pandemic enrollment numbers for their PACE programs. With six day centers throughout Boston’s North Shore and Merrimack Valley, they provide affordable (and even free!) medical care to MassHealth-eligible older adults. With innovative media campaigns and boots-on-the-ground outreach promotions, we were able to address the challenges of educating an underserved population and their caregivers about the life-changing care and benefits available right in their local communities.
Instruments of Creativity
Copywriting
Media Planning
Video
Digital campaigns
OOH marketing
001
Visual Storytelling
We shot a series of TV ads to highlight Element Care’s commitment to keeping older adults healthy and active in their local communities. These ads targeted not only participants, but the caregivers and professionals who support them.
002
Community Outreach
Working with local organizations including food pantries, supermarkets and churches, we designed and distributed branded, bi-lingual materials to get information directly into the hands of those who could most benefit from Element Care’s support.
003
Bringing the Message Home
By utilizing a range of media channels (TV, radio, print, digital) we were able to amplify Element Care’s messaging and deliver right to an audience who is often homebound due to health issues.
004
On the Road
Our strategic OOH billboard and signage were designed to let local communities know about this valuable resource in their midst. Strong visuals and concise messaging were designed to grab attention and be easily understood at a glance.
Key Results
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