PERFORMANCE MARKETING
Keolis
Objective
Our work was multifaceted—create digital marketing campaigns that informed communities along the MBTA Commuter Rail Fairmount Line, grow awareness of service options and encourage ridership beyond the typical 9-5.
Instruments of Creativity
Copywriting
Social Media
Out-of-home Marketing
Digital marketing
Web Development
001
Fairmount campaign
Our campaign utilized a mobile-only, geofenced media strategy that prioritized communities who have historically had the least access to high frequency transit.
Local motion
When one stepped within walking distance of a Fairmount Line station stop, they were served ads with messaging that highlighted increased frequency of weekday trips and alternate methods of payment (CharlieCard).
002
Beyond Boston
Our creative partnership with Keolis included production of a :30 spot which debuted on streaming services this summer.
003
Go green with purple
The "Go green with purple" campaign is designed to educate riders on the environmental impact made when they opt to ride the commuter rail instead of driving. The initial set of digital ads then scaled to out-of-home executions.
Next case study
Independent.
Full service.
20 years and running.
We’re always down to put heads together. Reach out to kick off a new partnership.
