From a $44 billion acquisition to an exodus of advertisers, Elon Musk's takeover of Twitter has sparked a seismic shift. Structural changes on the platform have failed to address harmful speech, leaving brands wary of compromising their 'brand safety.' As Pathmatics analysis reveals, over half of Twitter's top advertisers have pulled the plug. Dive into KingFish's timeline documenting the game-changing alterations on Twitter and their aftermath since Musk's purchase.