Category: Technology

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MarTech Stack Fundamentals

A well-built MarTech stack that works together cohesively, will allow your organization to amplify its marketing efforts and achieve measurable

Faster ways to make mistakes

Swinging a hammer all day is hard work. When I was in my early 20s, I spent time building houses on Nantucket. A beautiful setting, but the reality is, construction is a tough gig. And like many professions, technology has lightened that load. Nail guns – air and electric- have

Move fast and break everything?

They’re banning phones in classrooms. Red states and blue, it’s a bipartisan push. Eighteen years after the debut of the iPhone, education is scrambling to manage the fall out in learning from the smartphone revolution – just in time for the arrival of AI. Education is far from alone in

AI writes fast. It also fakes fast.

If you haven’t used ChatGPT’s Deep Research tool yet, get ready to have your hair blown back, and then set on fire. On Saturday morning, I asked the tool to do some research for an article I wrote on the benefits of private debt for institutional investors. I gave it

Why AI Is Like Working With Rain Man

Generative AI isn’t magic. It’s not sentient. (It’ll actually tell you that itself.) And definitely can’t mimic human judgment. But when you know what it does well — and where it stubs its toe — it can be a superhero. In other words, treat it like a talented human. We

Your Text Is AI Generated

Can you really check for AI-generated content? No. But you can check for bad writing. When AI hit the scene in 2023, nobody cared whether a blog was written by AI. If it was cheaper and it got the job done, where was the harm? Then the questions started popping

A shock ran through the content marketing world in 2023

Businesses hit AI like a tarpon on a jerkbait, as more than half of all companies struck the flashing lure of AI-generated content. AI use surged 47% to $66 billion. ChatGPT became the fastest-growing app in history. And 56% of users in a blind study said they liked AI-written articles

Press Release: Next-Gen AI Content Agency Launch with Human Expertise at Its Core

FOR IMMEDIATE RELEASE Boston, MA –  March 25, 2025 – KingFish + Partners announces the launch of Wetware AI Studio™ (www.wetwarestudio.ai), a groundbreaking cognitive AI content generation agency that seamlessly integrates artificial intelligence with human expertise. By leveraging a proprietary xHITL (Expert Human-in-the-Loop) framework, Wetware ensures that every piece of

MarTech Stack Fundamentals

A well-built MarTech stack that works together cohesively, will allow your organization to amplify its marketing efforts and achieve measurable results, while fostering collaboration, drive efficiency, and enhance the customer experience. Building Your MarTech Stack: Identify Your Goals: Start the process by identifying your marketing goals and objectives. This will

How changes to Twitter have affected Advertisers post-Elon Musk Purchase

From a $44 billion acquisition to an exodus of advertisers, Elon Musk’s takeover of Twitter has sparked a seismic shift. Structural changes on the platform have failed to address harmful speech, leaving brands wary of compromising their ‘brand safety.’ As Pathmatics analysis reveals, over half of Twitter’s top advertisers have