How Do You Tell If a Growth Problem Is Positioning—or Demand?
By Cam Brown, President & CEO, KingFish + Partners Why does growth stall even when everyone is “doing the right
By Cam Brown, President & CEO, KingFish + Partners Why does growth stall even when everyone is “doing the right
Written by: Sue Twombly Reviewed by: Cam Brown Published on: January 26, 2026 Reviewed on: January 26, 2026 If you’re
Brands embracing minimalism in their logos isn’t new, but recent discussions have reignited the debate on whether it’s effective —
Swinging a hammer all day is hard work. When I was in my early 20s, I spent time building houses
They’re banning phones in classrooms. Red states and blue, it’s a bipartisan push. Eighteen years after the debut of the
If you haven’t used ChatGPT’s Deep Research tool yet, get ready to have your hair blown back, and then set
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the
Generative AI isn’t magic. It’s not sentient. (It’ll actually tell you that itself.) And definitely can’t mimic human judgment. But
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling
By Cam Brown, President & CEO, KingFish + Partners Why does growth stall even when everyone is “doing the right things”? Because effort can go up while clarity goes down—and in healthcare, unclear signals can hide the real constraint. Most healthcare leadership teams I meet aren’t asleep at the wheel.
Written by: Sue Twombly Reviewed by: Cam Brown Published on: January 26, 2026 Reviewed on: January 26, 2026 If you’re debating whether to handle a major marketing initiative internally or partner with an external agency, you’re not alone. This question almost always surfaces at inflection points: growth has slowed, competitive
Brands embracing minimalism in their logos isn’t new, but recent discussions have reignited the debate on whether it’s effective — or just “blanding.” While some argue that simplifying design helps with digital functionality, others believe it can strip away a brand’s unique identity. As companies like Burberry move back toward
Swinging a hammer all day is hard work. When I was in my early 20s, I spent time building houses on Nantucket. A beautiful setting, but the reality is, construction is a tough gig. And like many professions, technology has lightened that load. Nail guns – air and electric- have
They’re banning phones in classrooms. Red states and blue, it’s a bipartisan push. Eighteen years after the debut of the iPhone, education is scrambling to manage the fall out in learning from the smartphone revolution – just in time for the arrival of AI. Education is far from alone in
If you haven’t used ChatGPT’s Deep Research tool yet, get ready to have your hair blown back, and then set on fire. On Saturday morning, I asked the tool to do some research for an article I wrote on the benefits of private debt for institutional investors. I gave it
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the implementation of a discovery phase provides us with the tools needed to navigate a unique and client-focused creative process. In addition to stakeholder interviews, a competitive analysis is an invaluable
Generative AI isn’t magic. It’s not sentient. (It’ll actually tell you that itself.) And definitely can’t mimic human judgment. But when you know what it does well — and where it stubs its toe — it can be a superhero. In other words, treat it like a talented human. We
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, KingFish has carefully crafted a five-step approach that yield just that: 1.
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan. Now that the campaign is in market, you are waiting anxiously for the weekly reports on measurement to understand how