Author: Scot Forbes

Can an Agency Save a Brand From Itself?

We’ve all seen organizations — regardless of their size — make huge mistakes. Whether it be a financial institution, sports organization, or local business — mistakes can be costly, and even more so if a strong communication strategy is not put in place immediately.   It makes us wonder, how many

Blood, Beauty, and Branding: How Vampires Have Captivated The Modern Era

Creatures with vampiric characteristics and traits can be traced all the way back to ancient Greece, with stories of these blood-thirsty beings attacking innocent civilians and draining them of bodily fluids. Fast forward to the medieval times where in Europe there was talk of walking corpses who drank the blood

Branding & Marketing: The Elton John Method

If you haven’t already seen “Rocketman” directed by Dexter Fletcher — add it to your must-see movie list. In addition to being an ode to Elton John’s breakthrough years, the film also doubles as a 300-level course in marketing strategy.  Concerts, records, and visibility are the business side of the story.