Our Expert Eye on Super Bowl Ads
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of
The Eagles are masters at connecting with their fan base, affectionately known as the “Bird Gang.” Their content—whether it’s locker
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s
A well-built MarTech stack that works together cohesively, will allow your organization to amplify its marketing efforts and achieve measurable
In the era of digital media and social networking, Gen Z is harnessing their collective creativity and technological prowess to
From a $44 billion acquisition to an exodus of advertisers, Elon Musk’s takeover of Twitter has sparked a seismic shift.
Something unique about working for a marketing agency is that all forms of creativity must be tethered to an objective.
King Fish launched in 2001. Intentionally, the goal was to stay small and manageable – for the sake of clients
We’re throwing it back to 2018 — when Target celebrated the opening of its new storefront on the Lower East
Maybe we’re tooting our own horn, maybe we all like each other a little too much, but in honor of
Like sweet and spicy, bourbon and water, the Super Bowl/advertising experience is about entertainment that balances 3 ½ hours of immersive content. Humor, when done well, challenges nostalgia (the ads were rife with it) and emotionality as a core response. The KingFish team collaborated to share their perspectives on the
The Eagles are masters at connecting with their fan base, affectionately known as the “Bird Gang.” Their content—whether it’s locker room interviews, game recaps, or heartfelt tributes to their city—makes fans feel like they’re part of the team. Marketers should take a page from this playbook. Marketing and more specifically
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s multiple tracks of her album dominating the Billboard 100s, concerts selling out shows – breaking Ticketmaster to the point of policy change and entirely shifting/boosting the American economy – concert
A well-built MarTech stack that works together cohesively, will allow your organization to amplify its marketing efforts and achieve measurable results, while fostering collaboration, drive efficiency, and enhance the customer experience. Building Your MarTech Stack: Identify Your Goals: Start the process by identifying your marketing goals and objectives. This will
In the era of digital media and social networking, Gen Z is harnessing their collective creativity and technological prowess to reshape the way we engage with advertising content. The power of YouTube and TikTok has provided a sandbox platform for “the kids”, as I call them, to embrace and remix
From a $44 billion acquisition to an exodus of advertisers, Elon Musk’s takeover of Twitter has sparked a seismic shift. Structural changes on the platform have failed to address harmful speech, leaving brands wary of compromising their ‘brand safety.’ As Pathmatics analysis reveals, over half of Twitter’s top advertisers have
Something unique about working for a marketing agency is that all forms of creativity must be tethered to an objective. Here, art isn’t just expression – it’s precise strategy. As an artist, at the very least your baseline knowledge of design, color, typography, composition, geometry, white space, aesthetics, trending styles,
King Fish launched in 2001. Intentionally, the goal was to stay small and manageable – for the sake of clients and employees. After 16 years, it’s clear we were correct to build a marketing agency that met the criteria we set for ourselves. From within, our team believes there are
We’re throwing it back to 2018 — when Target celebrated the opening of its new storefront on the Lower East Side, Target — and when production partner, David Stark, created fake storefront facades mirroring the street as it was in the 70s. Included was an “homage” to famed NYC dive
Maybe we’re tooting our own horn, maybe we all like each other a little too much, but in honor of Valentine’s Day Day the team has collected our sentiments on what we love about working at KingFish. Thank you to all who have come along for the journey. What a