BTB SECURITY —
STANDING OUT —
With clients across the country and 3 regional offices, BTB Security decodes the hype around hackers, phishing, viruses and ransomware to provide clients with a pragmatic, business-first approach to managing their organization’s security posture. They challenged KingFish to create a bold, differentiated brand positioning and see it through with an authentic thought leadership program to engage clients and prospects.
Whether dispelling myths, exploring penetration testing and threats, or offering useful tips for safeguarding data and systems in a world ripe with breaches, we put the experienced insights and voices of BTB’s subject matter experts at the forefront of the company’s thought leadership program. Through the development of monthly blog posts, POV’s, white papers and infographics, we showcased their insights and invited discussion.
ON THE GO
A multi-faceted SEO/SEM program was implemented to help drive new prospective customers to BTB’s thought leadership content based on relevant search activity. This approach enables BTB to open doors and build relationships with customers seeking solutions to critical cyber issues while clearly demonstrating how they collaborate with clients to address critical business issues.
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