How Do You Tell If a Growth Problem Is Positioning—or Demand?
By Cam Brown, President & CEO, KingFish + Partners Why does growth stall even when everyone is “doing the right
By Cam Brown, President & CEO, KingFish + Partners Why does growth stall even when everyone is “doing the right
They’re banning phones in classrooms. Red states and blue, it’s a bipartisan push. Eighteen years after the debut of the
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are
Anyone can create a digital ad, but not every company can take over the side of an entire building. When
Businesses of all sizes can find the perfect fit in a small agency partner. Whether you’re a small to mid-sized
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s
A well-built MarTech stack that works together cohesively, will allow your organization to amplify its marketing efforts and achieve measurable
By Cam Brown, President & CEO, KingFish + Partners Why does growth stall even when everyone is “doing the right things”? Because effort can go up while clarity goes down—and in healthcare, unclear signals can hide the real constraint. Most healthcare leadership teams I meet aren’t asleep at the wheel.
They’re banning phones in classrooms. Red states and blue, it’s a bipartisan push. Eighteen years after the debut of the iPhone, education is scrambling to manage the fall out in learning from the smartphone revolution – just in time for the arrival of AI. Education is far from alone in
Taking on a project with a new client can feel like setting sail in uncharted waters. As we embark, the implementation of a discovery phase provides us with the tools needed to navigate a unique and client-focused creative process. In addition to stakeholder interviews, a competitive analysis is an invaluable
Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, KingFish has carefully crafted a five-step approach that yield just that: 1.
You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan. Now that the campaign is in market, you are waiting anxiously for the weekly reports on measurement to understand how
Whether to generate conversations or play off emotions, fuel hunger or create trust, humans are influenced by color. Colors are one of the most important things in the world of marketing and advertising and the significance of strong color palette cannot be overstated. Selecting the right color combo is not
Anyone can create a digital ad, but not every company can take over the side of an entire building. When they do, it sends a strong signal to consumers: we’re the real deal. People driving down the highway who see a McDonald’s billboard aren’t going to suddenly cut across four
Businesses of all sizes can find the perfect fit in a small agency partner. Whether you’re a small to mid-sized business that needs a website redesign or a large business with a specialty project your AOR isn’t the right fit for, a small agency deserves the chance to compete for
It’s difficult to come across news articles these days that don’t mention Taylor Swift in some record-breaking way. Whether it’s multiple tracks of her album dominating the Billboard 100s, concerts selling out shows – breaking Ticketmaster to the point of policy change and entirely shifting/boosting the American economy – concert
A well-built MarTech stack that works together cohesively, will allow your organization to amplify its marketing efforts and achieve measurable results, while fostering collaboration, drive efficiency, and enhance the customer experience. Building Your MarTech Stack: Identify Your Goals: Start the process by identifying your marketing goals and objectives. This will