Category: Agency

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The Remix Revolution

In the era of digital media and social networking, Gen Z is harnessing their collective creativity and technological prowess to

Why We Love KingFish

Maybe we’re tooting our own horn, maybe we all like each other a little too much, but in honor of

The Remix Revolution

In the era of digital media and social networking, Gen Z is harnessing their collective creativity and technological prowess to reshape the way we engage with advertising content. The power of YouTube and TikTok has provided a sandbox platform for “the kids”, as I call them, to embrace and remix

Design Isn’t Just Aesthetics

Something unique about working for a marketing agency is that all forms of creativity must be tethered to an objective. Here, art isn’t just expression – it’s precise strategy. As an artist, at the very least your baseline knowledge of design, color, typography, composition, geometry, white space, aesthetics, trending styles,

Top 16 Reasons to Work at a Small Agency

King Fish launched in 2001. Intentionally, the goal was to stay small and manageable – for the sake of clients and employees. After 16 years, it’s clear we were correct to build a marketing agency that met the criteria we set for ourselves. From within, our team believes there are

Why We Love KingFish

Maybe we’re tooting our own horn, maybe we all like each other a little too much, but in honor of Valentine’s Day Day the team has collected our sentiments on what we love about working at KingFish. Thank you to all who have come along for the journey. What a

Can an Agency Save a Brand From Itself?

We’ve all seen organizations — regardless of their size — make huge mistakes. Whether it be a financial institution, sports organization, or local business — mistakes can be costly, and even more so if a strong communication strategy is not put in place immediately.   It makes us wonder, how many

Blood, Beauty, and Branding: How Vampires Have Captivated The Modern Era

Creatures with vampiric characteristics and traits can be traced all the way back to ancient Greece, with stories of these blood-thirsty beings attacking innocent civilians and draining them of bodily fluids. Fast forward to the medieval times where in Europe there was talk of walking corpses who drank the blood

Branding & Marketing: The Elton John Method

If you haven’t already seen “Rocketman” directed by Dexter Fletcher — add it to your must-see movie list. In addition to being an ode to Elton John’s breakthrough years, the film also doubles as a 300-level course in marketing strategy.  Concerts, records, and visibility are the business side of the story.