CSI, a leader in the fintech and regtech space for over five decades, sought a website redesign and brand campaign launch to support the business’s 5-year market penetration goals. With a variety of service offerings in a competitive industry, clarity and audience personalization was key to our execution.
Through a series of stakeholder interviews and exhaustive research, we produced a messaging framework that modernized CSI's customer-first mission and defined new value props for each of their lines of business.
We developed a new tagline that captured the essence of CSI in an exciting, energetic and appealing voice, one that's grounded in brand truths. Our tagline, "Fintexperts™ by your side," positions CSI at the intersection of financial technology and expert service.
Collaborating closely with the internal CSI design team, we concepted and designed a complete overhaul of their website. From homepage to detailed product pages, we utilized slick iconography and clean layouts that clearly defined their solutions and enticed prospects to start a conversation.
We updated CSI's color palette with a series of vibrant gradients used throughout the site as background elements and buttons.
Our brand campaign drove leads for each of CSI’s main solutions with clever analogies that spoke to each market’s business challenge and how CSI’s Fintexperts solve it. Our creative was a stark contrast to the cookie-cutter fintech look, helping CSI break through the noise in digital and print ad environments.
“It is fun and refreshing to work with KingFish! Finding a partner that was willing to work closely and collaboratively with our team was key, and they delivered. The KingFish team were the ultimate pros, crazy creative, super smart, and instrumental in helping us launch our initiatives.”
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