BRAND & DIGITAL OVERHAUL
FrontRunnerHC
Objective
We looked to develop a fresh, vibrant voice and visual presence that differentiated the FrontRunnerHC brand, while engaging prospects with the brand mission and differentiated solutions.
Instruments of Creativity
Messaging
Copywriting
Website Design & Dev
Social Media Ads
Digital marketing
001
Shaping the visual landscape
FrontRunnerHC's software works behind-the-scenes to scour thousands of data points at once. To visualize this concept of speed and connection, we created a library of supporting motion graphic elements comprised of simple geometric forms that felt dynamic, modern and approachable.
002
A modern digital presence
Building off of our solid strategic framework, we redesigned the entire FrontRunner website—new copy, visuals, and mobile-friendly page templates.
Our page templates were designed to be modern, inviting, and vibrant–a perfect complement to the company culture at FrontRunnerHC.
003
Meeting the moment
FrontRunnerHC was positioned to help healthcare facilities deal with the influx of COVID-19 claims. Our messaging spoke directly to the painpoints providers faced and how their solutions were the panacea. The social media ads drove to landing pages that delivered leads and encouraged product demos—a sure-fire way to close the deal.
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BRAND IDENTITY & WEBSITE
Independent.
Full service.
20 years and running.
We’re always down to put heads together. Reach out to kick off a new partnership.
