Element Care engaged us to help rebuild pre-pandemic enrollment numbers for their PACE programs. With six day centers throughout Boston’s North Shore and Merrimack Valley, they provide affordable (and even free!) medical care to MassHealth-eligible older adults. With innovative media campaigns and boots-on-the-ground outreach promotions, we were able to address the challenges of educating an underserved population and their caregivers about the life-changing care and benefits available right in their local communities.
We shot a series of TV ads to highlight Element Care’s commitment to keeping older adults healthy and active in their local communities. These ads targeted not only participants, but the caregivers and professionals who support them.
Working with local organizations including food pantries, supermarkets and churches, we designed and distributed branded, bi-lingual materials to get information directly into the hands of those who could most benefit from Element Care’s support.
By utilizing a range of media channels (TV, radio, print, digital) we were able to amplify Element Care’s messaging and deliver right to an audience who is often homebound due to health issues.
Our strategic OOH billboard and signage were designed to let local communities know about this valuable resource in their midst. Strong visuals and concise messaging were designed to grab attention and be easily understood at a glance.
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