Archives: Projects

CoLucid

Life Sciences Website and Branding CoLucid Life Sciences Website And Branding Case Study An agile pharma startup with a promising

Ameriprise - King Fish Media

Ameriprise

Confident Retirement Ameriprise Content Marketing Case Study Ameriprise, a leader in retirement planning, came to King Fish for content marketing

Nasoya

Website Refresh Goal-Focused Metrics For Marketing Decisions │ KingFish + Partners The objective of this website refresh was to infuse

Risk Takers: Andy Warhol- King Fish Media

Creatives = Risk Takers

Sometimes, creatives get a bad rap. There’s this conventional wisdom that they are difficult or have fragile egos. They are

CoLucid

Life Sciences Website and Branding CoLucid Life Sciences Website And Branding Case Study An agile pharma startup with a promising molecule in Phase III clinical trials desired to effectively build brand awareness and educate three distinct audiences on the effects of migraines and the treatment options that could potentially mitigate

Ameriprise

Confident Retirement Ameriprise Content Marketing Case Study Ameriprise, a leader in retirement planning, came to King Fish for content marketing expertise during a highly volatile time in financial services. We developed a multi-channel content strategy that stratified customers based on wealth and lifecycle and created video, digital, print and social

We Are Financial Services Disruptors

I read an article recently that really resonated with me, “Are Employers the Latest Financial Services Disruptors?” about how business owners and managers are focusing on financial wellness benefits for their employees. These kinds of benefits are more and more critical particularly in light of results of PricewaterhouseCooper’s 2016 Employee

Nasoya

Website Refresh Goal-Focused Metrics For Marketing Decisions │ KingFish + Partners The objective of this website refresh was to infuse the Nasoya brand with lifestyle-oriented visuals that depict the ease of incorporating tofu into a healthy lifestyle, while positioning the brand as an approachable leader in the healthy eating conversation.

Can An Agency Save A Brand From Itself? │ KingFish + Partners

In recent weeks, two major financial services companies have made headlines with how badly they handled major screw-ups. Wells Fargo, whose sales scandal started a year ago, recently reported that the results of its expanded third-party review of its retail sales practices show the number of potentially fake customer accounts

Natural Disasters: Where is the Line?

In recent weeks we have experienced Hurricanes Harvey and Irma, an earthquake in Mexico and deadly storms and flooding in India and West Africa. The images of destruction are powerful, and it is difficult for us not to be moved, or even overwhelmed at the pain of others. There is

Guest Blog in a Cloud Woeld Does Backup Still Matter

This guest blog was written by Garrett Brown, CEO of Mantra Computing If your business is in the Cloud, don’t let ignorance be bliss. You may regret it!I recently worked with a client, a law firm, on their Business Continuity plan. A Business Continuity plan is simply a document that spells

Marketing Decision Making Requires End-Goal Focused Metrics

You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan.  Now that the campaign is in market, you are waiting anxiously for the weekly reports on measurement to understand how

Brands Roll the Dice with Major Sponsorships

CMOs and their marketing teams are excited and determined to get their brands endorsed by celebrities or ads featured in high-profile media events including the Olympics, the Oscars, the Super Bowl and other major sports events across the NFL, NASCAR, PGA and more. Such event sponsorships offer premium visibility for

Creatives = Risk Takers

Sometimes, creatives get a bad rap. There’s this conventional wisdom that they are difficult or have fragile egos. They are called prima donnas, although rarely to their faces. They are lumped together as a “type” as in, “oh, you know, he’s a creative type”. Of course, these behaviors are worth