The Podcast Revolution: Entertainment in the Age of Experience

King Fish Media Team Member: Taylor Wildrick

Sep 30, 2019

Taylor Wildrick,
Account Management Intern

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The Podcast Revolution:

Entertainment in the Age of Experience

The Podcast Revolution:

Entertainment in the Age of Experience

The Podcast Revolution:

Entertainment in the Age of Experience

The Podcast Revolution:

Entertainment in the Age of Experience

The Podcast Revolution:

Entertainment in the Age of Experience

As humans, we think, dream, and communicate in stories. We are drawn to intimate and interactive experiences that allow us to catch a break from an increasingly overcrowded media landscape.

In the age of experience, consumers are able to customize their media use in more ways than ever before. Brands like Netflix, Amazon, Pandora, Spotify, and Hulu allow us to consume virtually any song, show, or video – anytime, anywhere. Now more than ever, the audience is in control.

But what impact does this have on the advertising landscape? In their search for the perfect entertainment, research shows that consumers love to skip ads. In fact, 30% of users have downloaded and used adblocking software, and a whopping 91% admit that they find ads intrusive.

How can we reach consumers who want nothing to do with our messages? As a form of interactive storytelling, podcasts represent a new opportunity for marketers to catch their audience with open ears.

Not only are podcasts a primary form of infotainment, but they also represent an opportunity for marketers to reach consumers in a new way. 69% of regular listeners agree that podcast advertising made them aware of new products and services, and podcasts have been shown to increase purchase intention among consumers by 7 to 15%.

Just how are podcasts so good at building awareness?

There’s something for everyone

Podcasts allow us to learn about, discuss, and engage with a multitude of topics. From comedy and true crime to science and economics, there’s a podcast out there for just about anyone.

They’re portable

Not only are podcasts available on the go, but the power of audio content is that it can be enjoyed hands-free, in places where video content often cannot. Die-hard fans can listen to their favorite podcasts at home, at work, and during their morning commute, without ever missing a beat.

They create communities

The podcast format facilitates two-way relationships between hosts and listeners. The average listener tunes in at least six times per week, spending an average of 6.5 hours listening to their favorite podcasts. Through frequent listening and conversations on social media, the shareable format of podcasts drives more engagement than other contemporary mediums.

Join the podcast revolution

With podcasts driving massive engagement and podcast ad revenue expected to reach $1.6 billion by 2022, it’s amazing more marketers haven’t hopped on the audio bandwagon.

In addition to their storytelling and relationship building capabilities, podcasts are an up-and-coming platform for advertising and content marketing. Because podcasts are still relatively new on the scene, the space isn’t overly crowded with advertising content, and the ability to target consumers in specific niches is invaluable in the age of media customization.

So if you haven’t already, consider making podcasts part of your marketing strategy. You may just realize it’s what your business needed all along.

Statistic Sources:

https://musicoomph.com/podcast-statistics/

https://blog.ezmarketing.com/13-scary-advertising-statistics

https://www.nielsen.com/us/en/insights/podcast/2019/the-database-the-business-of-podcasting/

As humans, we think, dream, and communicate in stories. We are drawn to intimate and interactive experiences that allow us to catch a break from an increasingly overcrowded media landscape.

In the age of experience, consumers are able to customize their media use in more ways than ever before. Brands like Netflix, Amazon, Pandora, Spotify, and Hulu allow us to consume virtually any song, show, or video – anytime, anywhere. Now more than ever, the audience is in control.

But what impact does this have on the advertising landscape? In their search for the perfect entertainment, research shows that consumers love to skip ads. In fact, 30% of users have downloaded and used adblocking software, and a whopping 91% admit that they find ads intrusive.

How can we reach consumers who want nothing to do with our messages? As a form of interactive storytelling, podcasts represent a new opportunity for marketers to catch their audience with open ears.

Not only are podcasts a primary form of infotainment, but they also represent an opportunity for marketers to reach consumers in a new way. 69% of regular listeners agree that podcast advertising made them aware of new products and services, and podcasts have been shown to increase purchase intention among consumers by 7 to 15%.

Just how are podcasts so good at building awareness?

There’s something for everyone

Podcasts allow us to learn about, discuss, and engage with a multitude of topics. From comedy and true crime to science and economics, there’s a podcast out there for just about anyone.

They’re portable

Not only are podcasts available on the go, but the power of audio content is that it can be enjoyed hands-free, in places where video content often cannot. Die-hard fans can listen to their favorite podcasts at home, at work, and during their morning commute, without ever missing a beat.

They create communities

The podcast format facilitates two-way relationships between hosts and listeners. The average listener tunes in at least six times per week, spending an average of 6.5 hours listening to their favorite podcasts. Through frequent listening and conversations on social media, the shareable format of podcasts drives more engagement than other contemporary mediums.

Join the podcast revolution

With podcasts driving massive engagement and podcast ad revenue expected to reach $1.6 billion by 2022, it’s amazing more marketers haven’t hopped on the audio bandwagon.

In addition to their storytelling and relationship building capabilities, podcasts are an up-and-coming platform for advertising and content marketing. Because podcasts are still relatively new on the scene, the space isn’t overly crowded with advertising content, and the ability to target consumers in specific niches is invaluable in the age of media customization.

So if you haven’t already, consider making podcasts part of your marketing strategy. You may just realize it’s what your business needed all along.

Statistic Sources:

https://musicoomph.com/podcast-statistics/

https://blog.ezmarketing.com/13-scary-advertising-statistics

https://www.nielsen.com/us/en/insights/podcast/2019/the-database-the-business-of-podcasting/

As humans, we think, dream, and communicate in stories. We are drawn to intimate and interactive experiences that allow us to catch a break from an increasingly overcrowded media landscape.

In the age of experience, consumers are able to customize their media use in more ways than ever before. Brands like Netflix, Amazon, Pandora, Spotify, and Hulu allow us to consume virtually any song, show, or video – anytime, anywhere. Now more than ever, the audience is in control.

But what impact does this have on the advertising landscape? In their search for the perfect entertainment, research shows that consumers love to skip ads. In fact, 30% of users have downloaded and used adblocking software, and a whopping 91% admit that they find ads intrusive.

How can we reach consumers who want nothing to do with our messages? As a form of interactive storytelling, podcasts represent a new opportunity for marketers to catch their audience with open ears.

Not only are podcasts a primary form of infotainment, but they also represent an opportunity for marketers to reach consumers in a new way. 69% of regular listeners agree that podcast advertising made them aware of new products and services, and podcasts have been shown to increase purchase intention among consumers by 7 to 15%.

Just how are podcasts so good at building awareness?

There’s something for everyone

Podcasts allow us to learn about, discuss, and engage with a multitude of topics. From comedy and true crime to science and economics, there’s a podcast out there for just about anyone.

They’re portable

Not only are podcasts available on the go, but the power of audio content is that it can be enjoyed hands-free, in places where video content often cannot. Die-hard fans can listen to their favorite podcasts at home, at work, and during their morning commute, without ever missing a beat.

They create communities

The podcast format facilitates two-way relationships between hosts and listeners. The average listener tunes in at least six times per week, spending an average of 6.5 hours listening to their favorite podcasts. Through frequent listening and conversations on social media, the shareable format of podcasts drives more engagement than other contemporary mediums.

Join the podcast revolution

With podcasts driving massive engagement and podcast ad revenue expected to reach $1.6 billion by 2022, it’s amazing more marketers haven’t hopped on the audio bandwagon.

In addition to their storytelling and relationship building capabilities, podcasts are an up-and-coming platform for advertising and content marketing. Because podcasts are still relatively new on the scene, the space isn’t overly crowded with advertising content, and the ability to target consumers in specific niches is invaluable in the age of media customization.

So if you haven’t already, consider making podcasts part of your marketing strategy. You may just realize it’s what your business needed all along.

Statistic Sources:

https://musicoomph.com/podcast-statistics/

https://blog.ezmarketing.com/13-scary-advertising-statistics

https://www.nielsen.com/us/en/insights/podcast/2019/the-database-the-business-of-podcasting/

As humans, we think, dream, and communicate in stories. We are drawn to intimate and interactive experiences that allow us to catch a break from an increasingly overcrowded media landscape.

In the age of experience, consumers are able to customize their media use in more ways than ever before. Brands like Netflix, Amazon, Pandora, Spotify, and Hulu allow us to consume virtually any song, show, or video – anytime, anywhere. Now more than ever, the audience is in control.

But what impact does this have on the advertising landscape? In their search for the perfect entertainment, research shows that consumers love to skip ads. In fact, 30% of users have downloaded and used adblocking software, and a whopping 91% admit that they find ads intrusive.

How can we reach consumers who want nothing to do with our messages? As a form of interactive storytelling, podcasts represent a new opportunity for marketers to catch their audience with open ears.

Not only are podcasts a primary form of infotainment, but they also represent an opportunity for marketers to reach consumers in a new way. 69% of regular listeners agree that podcast advertising made them aware of new products and services, and podcasts have been shown to increase purchase intention among consumers by 7 to 15%.

Just how are podcasts so good at building awareness?

There’s something for everyone

Podcasts allow us to learn about, discuss, and engage with a multitude of topics. From comedy and true crime to science and economics, there’s a podcast out there for just about anyone.

They’re portable

Not only are podcasts available on the go, but the power of audio content is that it can be enjoyed hands-free, in places where video content often cannot. Die-hard fans can listen to their favorite podcasts at home, at work, and during their morning commute, without ever missing a beat.

They create communities

The podcast format facilitates two-way relationships between hosts and listeners. The average listener tunes in at least six times per week, spending an average of 6.5 hours listening to their favorite podcasts. Through frequent listening and conversations on social media, the shareable format of podcasts drives more engagement than other contemporary mediums.

Join the podcast revolution

With podcasts driving massive engagement and podcast ad revenue expected to reach $1.6 billion by 2022, it’s amazing more marketers haven’t hopped on the audio bandwagon.

In addition to their storytelling and relationship building capabilities, podcasts are an up-and-coming platform for advertising and content marketing. Because podcasts are still relatively new on the scene, the space isn’t overly crowded with advertising content, and the ability to target consumers in specific niches is invaluable in the age of media customization.

So if you haven’t already, consider making podcasts part of your marketing strategy. You may just realize it’s what your business needed all along.

Statistic Sources:

https://musicoomph.com/podcast-statistics/

https://blog.ezmarketing.com/13-scary-advertising-statistics

https://www.nielsen.com/us/en/insights/podcast/2019/the-database-the-business-of-podcasting/

As humans, we think, dream, and communicate in stories. We are drawn to intimate and interactive experiences that allow us to catch a break from an increasingly overcrowded media landscape.

In the age of experience, consumers are able to customize their media use in more ways than ever before. Brands like Netflix, Amazon, Pandora, Spotify, and Hulu allow us to consume virtually any song, show, or video – anytime, anywhere. Now more than ever, the audience is in control.

But what impact does this have on the advertising landscape? In their search for the perfect entertainment, research shows that consumers love to skip ads. In fact, 30% of users have downloaded and used adblocking software, and a whopping 91% admit that they find ads intrusive.

How can we reach consumers who want nothing to do with our messages? As a form of interactive storytelling, podcasts represent a new opportunity for marketers to catch their audience with open ears.

Not only are podcasts a primary form of infotainment, but they also represent an opportunity for marketers to reach consumers in a new way. 69% of regular listeners agree that podcast advertising made them aware of new products and services, and podcasts have been shown to increase purchase intention among consumers by 7 to 15%.

Just how are podcasts so good at building awareness?

There’s something for everyone

Podcasts allow us to learn about, discuss, and engage with a multitude of topics. From comedy and true crime to science and economics, there’s a podcast out there for just about anyone.

They’re portable

Not only are podcasts available on the go, but the power of audio content is that it can be enjoyed hands-free, in places where video content often cannot. Die-hard fans can listen to their favorite podcasts at home, at work, and during their morning commute, without ever missing a beat.

They create communities

The podcast format facilitates two-way relationships between hosts and listeners. The average listener tunes in at least six times per week, spending an average of 6.5 hours listening to their favorite podcasts. Through frequent listening and conversations on social media, the shareable format of podcasts drives more engagement than other contemporary mediums.

Join the podcast revolution

With podcasts driving massive engagement and podcast ad revenue expected to reach $1.6 billion by 2022, it’s amazing more marketers haven’t hopped on the audio bandwagon.

In addition to their storytelling and relationship building capabilities, podcasts are an up-and-coming platform for advertising and content marketing. Because podcasts are still relatively new on the scene, the space isn’t overly crowded with advertising content, and the ability to target consumers in specific niches is invaluable in the age of media customization.

So if you haven’t already, consider making podcasts part of your marketing strategy. You may just realize it’s what your business needed all along.

Statistic Sources:

https://musicoomph.com/podcast-statistics/

https://blog.ezmarketing.com/13-scary-advertising-statistics

https://www.nielsen.com/us/en/insights/podcast/2019/the-database-the-business-of-podcasting/