King Fish Media Team Member: Taylor Wildrick

Oct 21, 2019

Taylor Wildrick,
Account Management Intern

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5 Content Marketing Tips You Can't Afford to Ignore

With ad blocking software all the rage and data privacy concerns on the rise, content marketing is a route that businesses and agencies alike can leverage to keep their consumers happy and engaged. 

But what's the secret to crafting effective, engaging content? You've got to stay on top of the trends.

Create a personal experience

According to industry trends, personalization in content marketing is on the rise. If consumers feel your content lacks relevance, it can decrease engagement rates by 83%. 

Consumers are looking for content that is meaningful to them. They want to receive targeted messaging and offers based on their interests. In fact, they're willing to provide personal data and information in exchange for a tailored marketing experience.

Keep it concise

3,000-word blog posts are going the way of the dinosaur as customers flock to shorter, visually rich content.

With the average consumer attention span clocking in at a paltry 8 seconds, you don't have long to capture users with your content. 

Take advantage of diverse content formats such as infographics, online video, and animations to keep users engaged. Make sure your content tells a unique and compelling story and offers consumers something worth sticking around for. 

Make it interactive 

Dynamic, interactive content drives two-way conversations between brands and consumers

Consider adopting content types such as polls, quizzes, surveys, videos, or even virtual reality to keep visitors occupied. You can even turn consumers into brand ambassadors by promoting the creation and sharing of user-generated content. 

Stay true to your brand

86% of consumers say authenticity is make-or-break in their purchase decisions. In other words: If they believe, they'll buy. 

Today's consumers are savvier and wearier of branded content than ever before. Their default emotion toward brands is distrust, and you'll need to put in some work to turn that around. 

To stimulate brand affinity and loyalty, make sure your followers know they can trust you. Cultivate meaningful relationships with your consumers, and they'll be much more willing to purchase your products or services.

Be sure to keep your messaging consistent and consider partnering with influencers or thought leaders to help establish a positive, believable brand identity.

Be transparent 

Data breaches and leaks have resulted in billions of compromised records in 2019, fueling privacy concerns among consumers. It's becoming clear that consumers want to keep their private information close to home. 

Although most customers are willing to provide information such as their name, email address, or phone number to receive updates and rewards, it's imperative to be transparent about what you do with their data. 

If your business collects personal information, be sure to give consumers the ability to opt in or out. Let them know what information you're collecting and how you'll be using it. This will help you build trust and keep your customers feeling safe and secure. 

The takeaway

In order to establish and maintain a successful content marketing strategy, you'll need to keep up with industry changes and trends. Gone are the days where you can type up a lengthy blog post and watch the hits roll in; if you want consumers to engage with your content, you'll have to work for it. 

Consider implementing these industry best practices to help fuel your content strategy. 

With ad blocking software all the rage and data privacy concerns on the rise, content marketing is a route that businesses and agencies alike can leverage to keep their consumers happy and engaged. 

But what's the secret to crafting effective, engaging content? You've got to stay on top of the trends.

Create a personal experience

According to industry trends, personalization in content marketing is on the rise. If consumers feel your content lacks relevance, it can decrease engagement rates by 83%. 

Consumers are looking for content that is meaningful to them. They want to receive targeted messaging and offers based on their interests. In fact, they're willing to provide personal data and information in exchange for a tailored marketing experience.

Keep it concise

3,000-word blog posts are going the way of the dinosaur as customers flock to shorter, visually rich content.

With the average consumer attention span clocking in at a paltry 8 seconds, you don't have long to capture users with your content. 

Take advantage of diverse content formats such as infographics, online video, and animations to keep users engaged. Make sure your content tells a unique and compelling story and offers consumers something worth sticking around for. 

Make it interactive 

Dynamic, interactive content drives two-way conversations between brands and consumers

Consider adopting content types such as polls, quizzes, surveys, videos, or even virtual reality to keep visitors occupied. You can even turn consumers into brand ambassadors by promoting the creation and sharing of user-generated content. 

Stay true to your brand

86% of consumers say authenticity is make-or-break in their purchase decisions. In other words: If they believe, they'll buy. 

Today's consumers are savvier and wearier of branded content than ever before. Their default emotion toward brands is distrust, and you'll need to put in some work to turn that around. 

To stimulate brand affinity and loyalty, make sure your followers know they can trust you. Cultivate meaningful relationships with your consumers, and they'll be much more willing to purchase your products or services.

Be sure to keep your messaging consistent and consider partnering with influencers or thought leaders to help establish a positive, believable brand identity.

Be transparent 

Data breaches and leaks have resulted in billions of compromised records in 2019, fueling privacy concerns among consumers. It's becoming clear that consumers want to keep their private information close to home. 

Although most customers are willing to provide information such as their name, email address, or phone number to receive updates and rewards, it's imperative to be transparent about what you do with their data. 

If your business collects personal information, be sure to give consumers the ability to opt in or out. Let them know what information you're collecting and how you'll be using it. This will help you build trust and keep your customers feeling safe and secure. 

The takeaway

In order to establish and maintain a successful content marketing strategy, you'll need to keep up with industry changes and trends. Gone are the days where you can type up a lengthy blog post and watch the hits roll in; if you want consumers to engage with your content, you'll have to work for it. 

Consider implementing these industry best practices to help fuel your content strategy. 

With ad blocking software all the rage and data privacy concerns on the rise, content marketing is a route that businesses and agencies alike can leverage to keep their consumers happy and engaged. 

But what's the secret to crafting effective, engaging content? You've got to stay on top of the trends.

Create a personal experience

According to industry trends, personalization in content marketing is on the rise. If consumers feel your content lacks relevance, it can decrease engagement rates by 83%. 

Consumers are looking for content that is meaningful to them. They want to receive targeted messaging and offers based on their interests. In fact, they're willing to provide personal data and information in exchange for a tailored marketing experience.

Keep it concise

3,000-word blog posts are going the way of the dinosaur as customers flock to shorter, visually rich content.

With the average consumer attention span clocking in at a paltry 8 seconds, you don't have long to capture users with your content. 

Take advantage of diverse content formats such as infographics, online video, and animations to keep users engaged. Make sure your content tells a unique and compelling story and offers consumers something worth sticking around for. 

Make it interactive 

Dynamic, interactive content drives two-way conversations between brands and consumers

Consider adopting content types such as polls, quizzes, surveys, videos, or even virtual reality to keep visitors occupied. You can even turn consumers into brand ambassadors by promoting the creation and sharing of user-generated content. 

Stay true to your brand

86% of consumers say authenticity is make-or-break in their purchase decisions. In other words: If they believe, they'll buy. 

Today's consumers are savvier and wearier of branded content than ever before. Their default emotion toward brands is distrust, and you'll need to put in some work to turn that around. 

To stimulate brand affinity and loyalty, make sure your followers know they can trust you. Cultivate meaningful relationships with your consumers, and they'll be much more willing to purchase your products or services.

Be sure to keep your messaging consistent and consider partnering with influencers or thought leaders to help establish a positive, believable brand identity.

Be transparent 

Data breaches and leaks have resulted in billions of compromised records in 2019, fueling privacy concerns among consumers. It's becoming clear that consumers want to keep their private information close to home. 

Although most customers are willing to provide information such as their name, email address, or phone number to receive updates and rewards, it's imperative to be transparent about what you do with their data. 

If your business collects personal information, be sure to give consumers the ability to opt in or out. Let them know what information you're collecting and how you'll be using it. This will help you build trust and keep your customers feeling safe and secure. 

The takeaway

In order to establish and maintain a successful content marketing strategy, you'll need to keep up with industry changes and trends. Gone are the days where you can type up a lengthy blog post and watch the hits roll in; if you want consumers to engage with your content, you'll have to work for it. 

Consider implementing these industry best practices to help fuel your content strategy. 

With ad blocking software all the rage and data privacy concerns on the rise, content marketing is a route that businesses and agencies alike can leverage to keep their consumers happy and engaged. 

But what's the secret to crafting effective, engaging content? You've got to stay on top of the trends.

Create a personal experience

According to industry trends, personalization in content marketing is on the rise. If consumers feel your content lacks relevance, it can decrease engagement rates by 83%. 

Consumers are looking for content that is meaningful to them. They want to receive targeted messaging and offers based on their interests. In fact, they're willing to provide personal data and information in exchange for a tailored marketing experience.

Keep it concise

3,000-word blog posts are going the way of the dinosaur as customers flock to shorter, visually rich content.

With the average consumer attention span clocking in at a paltry 8 seconds, you don't have long to capture users with your content. 

Take advantage of diverse content formats such as infographics, online video, and animations to keep users engaged. Make sure your content tells a unique and compelling story and offers consumers something worth sticking around for. 

Make it interactive 

Dynamic, interactive content drives two-way conversations between brands and consumers

Consider adopting content types such as polls, quizzes, surveys, videos, or even virtual reality to keep visitors occupied. You can even turn consumers into brand ambassadors by promoting the creation and sharing of user-generated content. 

Stay true to your brand

86% of consumers say authenticity is make-or-break in their purchase decisions. In other words: If they believe, they'll buy. 

Today's consumers are savvier and wearier of branded content than ever before. Their default emotion toward brands is distrust, and you'll need to put in some work to turn that around. 

To stimulate brand affinity and loyalty, make sure your followers know they can trust you. Cultivate meaningful relationships with your consumers, and they'll be much more willing to purchase your products or services.

Be sure to keep your messaging consistent and consider partnering with influencers or thought leaders to help establish a positive, believable brand identity.

Be transparent 

Data breaches and leaks have resulted in billions of compromised records in 2019, fueling privacy concerns among consumers. It's becoming clear that consumers want to keep their private information close to home. 

Although most customers are willing to provide information such as their name, email address, or phone number to receive updates and rewards, it's imperative to be transparent about what you do with their data. 

If your business collects personal information, be sure to give consumers the ability to opt in or out. Let them know what information you're collecting and how you'll be using it. This will help you build trust and keep your customers feeling safe and secure. 

The takeaway

In order to establish and maintain a successful content marketing strategy, you'll need to keep up with industry changes and trends. Gone are the days where you can type up a lengthy blog post and watch the hits roll in; if you want consumers to engage with your content, you'll have to work for it. 

Consider implementing these industry best practices to help fuel your content strategy. 

With ad blocking software all the rage and data privacy concerns on the rise, content marketing is a route that businesses and agencies alike can leverage to keep their consumers happy and engaged. 

But what's the secret to crafting effective, engaging content? You've got to stay on top of the trends.

Create a personal experience

According to industry trends, personalization in content marketing is on the rise. If consumers feel your content lacks relevance, it can decrease engagement rates by 83%. 

Consumers are looking for content that is meaningful to them. They want to receive targeted messaging and offers based on their interests. In fact, they're willing to provide personal data and information in exchange for a tailored marketing experience.

Keep it concise

3,000-word blog posts are going the way of the dinosaur as customers flock to shorter, visually rich content.

With the average consumer attention span clocking in at a paltry 8 seconds, you don't have long to capture users with your content. 

Take advantage of diverse content formats such as infographics, online video, and animations to keep users engaged. Make sure your content tells a unique and compelling story and offers consumers something worth sticking around for. 

Make it interactive 

Dynamic, interactive content drives two-way conversations between brands and consumers

Consider adopting content types such as polls, quizzes, surveys, videos, or even virtual reality to keep visitors occupied. You can even turn consumers into brand ambassadors by promoting the creation and sharing of user-generated content. 

Stay true to your brand

86% of consumers say authenticity is make-or-break in their purchase decisions. In other words: If they believe, they'll buy. 

Today's consumers are savvier and wearier of branded content than ever before. Their default emotion toward brands is distrust, and you'll need to put in some work to turn that around. 

To stimulate brand affinity and loyalty, make sure your followers know they can trust you. Cultivate meaningful relationships with your consumers, and they'll be much more willing to purchase your products or services.

Be sure to keep your messaging consistent and consider partnering with influencers or thought leaders to help establish a positive, believable brand identity.

Be transparent 

Data breaches and leaks have resulted in billions of compromised records in 2019, fueling privacy concerns among consumers. It's becoming clear that consumers want to keep their private information close to home. 

Although most customers are willing to provide information such as their name, email address, or phone number to receive updates and rewards, it's imperative to be transparent about what you do with their data. 

If your business collects personal information, be sure to give consumers the ability to opt in or out. Let them know what information you're collecting and how you'll be using it. This will help you build trust and keep your customers feeling safe and secure. 

The takeaway

In order to establish and maintain a successful content marketing strategy, you'll need to keep up with industry changes and trends. Gone are the days where you can type up a lengthy blog post and watch the hits roll in; if you want consumers to engage with your content, you'll have to work for it. 

Consider implementing these industry best practices to help fuel your content strategy. 

Let's talk

Let's talk

Let's talk

info@kingfishmedia.com
978 . 745 . 4140

info@kingfishmedia.com
978 . 745 . 4140

info@kingfishmedia.com
978 . 745 . 4140

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Come aboard

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900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston