BRAND IDENTITY/WEBSITE

Salem Waterfront Hotel & Suites

Objective

We sought to position the Salem Waterfront Hotel as the premier luxury hotel and event location in New England while providing a modern, cohesive look-and-feel, one that was more in line with market expectations. We collaborated with SWHS to fully research and understand their current position in the market, determine their goals, and ultimately rebrand the hotel.

Instruments of Creativity

Brand Identity

Copywriting

Website Design & Dev

Social Media Ads

Digital marketing

blank-spacer

001

Hitting the mark

Our goal was to move away from the highly stylized look of the old emblem and create a mark that was minimal, elegant and instantly recognizable. A refresh of the boat's rendering and refining the typography was key to modernizing the identity. 

SWHS-TYPE-EXPLORE-F
SWHS-GROUP-BRD

Our team explored an exhasutive collection of nautical symbols, typefaces and color schemes. Showing the logos mocked up on collaterall like keycards, coasters, and menus helped the Salem Waterfront team see how the design system could come to life.

SWHS-LOGO-PAPERS
SWHS-LOGO-3e

002

Trimming the sails

Our final identity maintained the boat, but instead rendered it in simple geometric forms. This allowed it to scale elegantly on everything from lapel pins to billboards. The outer rings are a subtle nod to a compass and wordmark is set in an elegant serif — set with wide kerning to give it a sense of luxury and space. 

SWHS-MENU-LAPEL-PIN-2
SWHS-COLORS-STRIP
SWHS-LOGO-5b

003

Northern Hospitality

The new website performed double duty. On one hand we positioned the hotel as the ideal home-base for a North Shore getaway by highlighting the hotel's accomodations and amenities. Secondly, we promoted their venue space as the perfect choice for waterfront weddings, corporate and social events.

SWHS-WEBSITE-2c

We rebuilt the hotel's digital prescence from the ground up. Moving it from a dated CMS to a modern, mobile friendly platform. From the navigation to the booking system, everything has been reimagined.

SWHS-WEBSITE-4

Choosing a venue for your wedding or event can be stressful. Our team made sure that users could kickstart their planning by having an in-depth FAQ section, a tabbed navigation with a list of perferred vendors and the ability to schedule a tour of the facility at any time.

SWHS-WEBSITE-3d

Next case study

blank-ripped-white-spacer

Independent.
Full service.
20 years and running.

We’re always down to put heads together. Reach out to kick off a new partnership.

kingfish-logo-square
kingfish-partners-text-logo-footer-v4

© KINGFISH | KINGFISH + PARTNERS™ IS A TRADEMARK OF KING FISH MEDIA, LLC.
PRIVACY | TERMS