MULTICHANNEL MARKETING
Solution Health
Objective
Build awareness and trust in The Elliot’s cardiology services among patients and referring providers in the Manchester, NH area. The campaign aims to position The Elliot as the first choice for high-quality, minimally invasive heart care—highlighting decades of local expertise and a strong reputation for compassionate, expert care.
Learn more about Solution Health ⟶
Instruments of Creativity
Copywriting
TV & Radio
Social Media Ads
OOH Marketing
Real People.
Real Care.
Right Where You Are.
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Conceptual Framework
We set out to create something that felt genuine, local, and deeply human. By building the campaign around real Elliot doctors and real community connections, we shaped a message rooted in trust, care, and decades of expertise.
THEME: TRUST & COMPASSION
"The Elliot Pledge" conveys a sense of responsibility and integrity, reminding viewers that they are in capable hands. The simple directness of the gesture and the symbolism make this image easy to understand and remember, ensuring it leaves a warm impression on the audience.
THEME: TRUST & COMPASSION
After a successful surgery at the Elliot Heart and Vascular Center (Left), patient Michael is recovering well and back to doing what he loves —enjoying a morning hike with his family, running after grandchildren, and simply living a joyful life. (Right)
THEME: INNOVATION & TECHNOLOGY
Using a map of Manchester to allude to the cardiovascular system under an x-ray, this concept cleverly ties in opportunities to showcase the innovative technology and practices of The Elliot in the collage (the heart) while also alluding to the locality (the veins).
THEME: LOCAL & MODERN
By emphasizing Manchester, it assures local residents they can access world-class care without leaving their community. The phrase "in the heart of Manchester" is a clever play on words, linking the ad's focus on heart/vascular care with its commitment to the local community. The outline of New Hampshire with a heart icon further reinforces this connection. The combination of bright, clean typography and medical imagery conveys cutting-edge technology while remaining approachable.
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Local Visibility,
Digital Reach
After finalizing the creative, we launched a multi channel campaign to bring our message into the daily lives of the community. Spanning digital, billboard, and transit placements, the goal was to make The Elliot’s commitment to trusted heart care visible, memorable, and deeply felt throughout Manchester and the surrounding area.
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In Every Heart There's A Story To Tell
We also produced a series of TV & radio ads to showcase the Elliot’s commitment to providing trusted, expert heart care for the Manchester community. The story highlights The Elliot’s role as a trusted provider of advanced, compassionate heart care—and the life-changing impact it has on families in our community.
TUNE IN: RADIO SPOTS
The radio spots help to extend the campaigns reach. The ads emphasize personalized care and deep community roots, reinforcing The Elliot’s position as a trusted local leader in cardiovascular care.
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MEDIA/MESSAGING/COMMUNITY OUTREACH
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