Businesses of all sizes can find the perfect fit in a small agency partner. Whether you’re a small to mid-sized business that needs a website redesign or a large business with a specialty project your AOR isn’t the right fit for, a small agency deserves the chance to compete for the work.
Here are three reasons you should add a small agency to your agency short list:
We’re lean (for real)
Have you ever been in a meeting with an agency, and there’s one or more people staring into their laptops or phones and not saying a word? Here’s a fun game: think about how much you’re paying for that person to work on something that's not your business. It’s a bummer.
Here at King Fish, we’re all thinkers, doers, and collaborators and contribute greatly to our projects. If we’re at the table, we bring value. We don’t do hierarchy and we accomplish more with less. That means your budget, time, energy, and resources go much, much further with us than with a deep agency roster.
Our network is your competitive advantage
Small agencies have a handful of full-time employees, but can tap into their network of talented contractors and experienced subject matter experts to build a custom project team for each client when needed. Big agencies staff excellent creative talent, but they often lack the subject matter expertise that is critical for marketing to B2B consumers or doing the deep-thinking work required of regulatory clients in the finance, healthcare, and technology industries.
At King Fish, we utilize our network to staff projects with the copywriters, user experience designers, and developers most qualified to deliver the best possible work. They are masters of their skill and understand (and often live) your business. It’s a winning combination.
We’re in it for the work, not the perks
Big agencies can have their big-city surroundings, kegs, pool tables, video games, snack drawers, and open bar black-tie holiday parties. Sure, we enjoy our Wine Wednesdays and bowling outings—but what encourages us to come to work every morning is the impact we have on our clients’ businesses. That’s the true reward, and it comes through in how we collaborate with each other and our clients. You’ll feel the difference.
Speaking of the work, check out our case studies for a look inside some of our favorite projects and keep us in mind the next time you’re in the market for an agency.