Oct 29, 2019
Oct 29, 2019
Oct 29, 2019
Oct 29, 2019
Oct 29, 2019
Dante Lauria,
Senior Account Executive
Dante Lauria,
Senior Account Executive
Dante Lauria,
Senior Account Executive
Dante Lauria,
Senior Account Executive
Dante Lauria,
Senior Account Executive
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4 Key Takeaways from the 2019 Boston Digital Summit
4 Key Takeaways from the 2019 Boston Digital Summit
4 Key Takeaways from the 2019 Boston Digital Summit
4 Key Takeaways from the 2019 Boston Digital Summit
4 Key Takeaways from the 2019 Boston Digital Summit
The Digital Summit conference in Boston wrapped up last Tuesday and I was lucky enough to be a part of the great event. Digital Summit is “The Definitive Marketing Community” and is hosting these conferences all over the country. With valuable workshops, relevant topics for discussion and keynote speakers that surprise and delight with insight, the conference has left me with a great experience beyond my expectations. Not only was there plenty of information to take in, but there were also great networking opportunities throughout the conference. Seth Godin was the keynote speaker on day two and I was blown away by how he approaches the broad topic of marketing. His keynote was filled with stories, philosophies and then was wrapped up with an open forum for Q and A. Here are some of my favorite excerpts from Seth’s time on stage:
The Goal of Marketing is not to please everyone
Throughout his speech, Seth brought this up multiple times. He constantly stressed the point of not trying to make a product or be a part of an initiative that takes a one-size-fits-all approach. It can’t be done, and you are missing out on a fantastic market opportunity. The point was backed up by his plead to “stop making average products for the average person, focus on a smaller market and make exceptional products for an exceptional need.”
B2B selling is still selling to a consumer
Seth emphasized that we take a look at how we approach the B2B market. The people that make decisions in a B2B environment are still people! I don’t think this is a completely new and revolutionary way to view B2B marketing, but I do think we need to be reminded from time to time. The channels we use may be different, but the receiver of your messaging, whether it be a B2B or B2C approach will, in the end, be human. Craft your story with that in mind.
Consistency and Authenticity are key
One of my favorite pieces from Seth’s keynote was started with a question during the segment of time dedicated to Q & A. The question asked was loosely quoted as “All marketing is a lie, and is manipulative, what is your take on that and the need to be authentic.” Seth brilliantly broke this question down and discussed how it’s not authenticity that you need to focus on. It’s consistency. A consumer should know what to expect every time they interact with a brand and that is all that matters. If your brand is expanding into a completely new market, consumers should have a sense of what to expect because it should be, at its core, always what your brand has done. His example focused on Nike: If Nike were to expand into the hospitality industry and create a hotel, the expectation in the public mind should be based on Nike’s brand mission and past endeavors. You don’t have to like Nike, or agree with their stances on hot topics, but you should have an expectation of what that new venture will look like and that is more important than being authentic.
FOMO is a KPI
Last but not least, perhaps my favorite takeaway of the event other than Seth providing fantastic information, was from the opening keynote by Beverly Jackson, VP of Social Portfolio Strategy at MGM Resorts International. The theme of the presentation was the importance of creating FOMO (Fear of Missing Out). This goes beyond creating a need for a product or service and focuses on making consumers fear not experiencing it!
The best example of this was shown when The Bellagio, MGM Resorts, HBO, and WET Design teamed up to create a Game of Thrones-themed water show at the Bellagio , in preparation for the show’s final season last spring. Leading up to the event, teaser videos with subtle hints of something big happening were dropped all over social media with the date 3.31.19 at the end and people took notice. The marketing strategy leading up to the event sums up how useful creating FOMO can be, and, as marketers, we should take notice on this textbook execution of the approach.
The Digital Summit conference in Boston wrapped up last Tuesday and I was lucky enough to be a part of the great event. Digital Summit is “The Definitive Marketing Community” and is hosting these conferences all over the country. With valuable workshops, relevant topics for discussion and keynote speakers that surprise and delight with insight, the conference has left me with a great experience beyond my expectations. Not only was there plenty of information to take in, but there were also great networking opportunities throughout the conference. Seth Godin was the keynote speaker on day two and I was blown away by how he approaches the broad topic of marketing. His keynote was filled with stories, philosophies and then was wrapped up with an open forum for Q and A. Here are some of my favorite excerpts from Seth’s time on stage:
The Goal of Marketing is not to please everyone
Throughout his speech, Seth brought this up multiple times. He constantly stressed the point of not trying to make a product or be a part of an initiative that takes a one-size-fits-all approach. It can’t be done, and you are missing out on a fantastic market opportunity. The point was backed up by his plead to “stop making average products for the average person, focus on a smaller market and make exceptional products for an exceptional need.”
B2B selling is still selling to a consumer
Seth emphasized that we take a look at how we approach the B2B market. The people that make decisions in a B2B environment are still people! I don’t think this is a completely new and revolutionary way to view B2B marketing, but I do think we need to be reminded from time to time. The channels we use may be different, but the receiver of your messaging, whether it be a B2B or B2C approach will, in the end, be human. Craft your story with that in mind.
Consistency and Authenticity are key
One of my favorite pieces from Seth’s keynote was started with a question during the segment of time dedicated to Q & A. The question asked was loosely quoted as “All marketing is a lie, and is manipulative, what is your take on that and the need to be authentic.” Seth brilliantly broke this question down and discussed how it’s not authenticity that you need to focus on. It’s consistency. A consumer should know what to expect every time they interact with a brand and that is all that matters. If your brand is expanding into a completely new market, consumers should have a sense of what to expect because it should be, at its core, always what your brand has done. His example focused on Nike: If Nike were to expand into the hospitality industry and create a hotel, the expectation in the public mind should be based on Nike’s brand mission and past endeavors. You don’t have to like Nike, or agree with their stances on hot topics, but you should have an expectation of what that new venture will look like and that is more important than being authentic.
FOMO is a KPI
Last but not least, perhaps my favorite takeaway of the event other than Seth providing fantastic information, was from the opening keynote by Beverly Jackson, VP of Social Portfolio Strategy at MGM Resorts International. The theme of the presentation was the importance of creating FOMO (Fear of Missing Out). This goes beyond creating a need for a product or service and focuses on making consumers fear not experiencing it!
The best example of this was shown when The Bellagio, MGM Resorts, HBO, and WET Design teamed up to create a Game of Thrones-themed water show at the Bellagio , in preparation for the show’s final season last spring. Leading up to the event, teaser videos with subtle hints of something big happening were dropped all over social media with the date 3.31.19 at the end and people took notice. The marketing strategy leading up to the event sums up how useful creating FOMO can be, and, as marketers, we should take notice on this textbook execution of the approach.
The Digital Summit conference in Boston wrapped up last Tuesday and I was lucky enough to be a part of the great event. Digital Summit is “The Definitive Marketing Community” and is hosting these conferences all over the country. With valuable workshops, relevant topics for discussion and keynote speakers that surprise and delight with insight, the conference has left me with a great experience beyond my expectations. Not only was there plenty of information to take in, but there were also great networking opportunities throughout the conference. Seth Godin was the keynote speaker on day two and I was blown away by how he approaches the broad topic of marketing. His keynote was filled with stories, philosophies and then was wrapped up with an open forum for Q and A. Here are some of my favorite excerpts from Seth’s time on stage:
The Goal of Marketing is not to please everyone
Throughout his speech, Seth brought this up multiple times. He constantly stressed the point of not trying to make a product or be a part of an initiative that takes a one-size-fits-all approach. It can’t be done, and you are missing out on a fantastic market opportunity. The point was backed up by his plead to “stop making average products for the average person, focus on a smaller market and make exceptional products for an exceptional need.”
B2B selling is still selling to a consumer
Seth emphasized that we take a look at how we approach the B2B market. The people that make decisions in a B2B environment are still people! I don’t think this is a completely new and revolutionary way to view B2B marketing, but I do think we need to be reminded from time to time. The channels we use may be different, but the receiver of your messaging, whether it be a B2B or B2C approach will, in the end, be human. Craft your story with that in mind.
Consistency and Authenticity are key
One of my favorite pieces from Seth’s keynote was started with a question during the segment of time dedicated to Q & A. The question asked was loosely quoted as “All marketing is a lie, and is manipulative, what is your take on that and the need to be authentic.” Seth brilliantly broke this question down and discussed how it’s not authenticity that you need to focus on. It’s consistency. A consumer should know what to expect every time they interact with a brand and that is all that matters. If your brand is expanding into a completely new market, consumers should have a sense of what to expect because it should be, at its core, always what your brand has done. His example focused on Nike: If Nike were to expand into the hospitality industry and create a hotel, the expectation in the public mind should be based on Nike’s brand mission and past endeavors. You don’t have to like Nike, or agree with their stances on hot topics, but you should have an expectation of what that new venture will look like and that is more important than being authentic.
FOMO is a KPI
Last but not least, perhaps my favorite takeaway of the event other than Seth providing fantastic information, was from the opening keynote by Beverly Jackson, VP of Social Portfolio Strategy at MGM Resorts International. The theme of the presentation was the importance of creating FOMO (Fear of Missing Out). This goes beyond creating a need for a product or service and focuses on making consumers fear not experiencing it!
The best example of this was shown when The Bellagio, MGM Resorts, HBO, and WET Design teamed up to create a Game of Thrones-themed water show at the Bellagio , in preparation for the show’s final season last spring. Leading up to the event, teaser videos with subtle hints of something big happening were dropped all over social media with the date 3.31.19 at the end and people took notice. The marketing strategy leading up to the event sums up how useful creating FOMO can be, and, as marketers, we should take notice on this textbook execution of the approach.
The Digital Summit conference in Boston wrapped up last Tuesday and I was lucky enough to be a part of the great event. Digital Summit is “The Definitive Marketing Community” and is hosting these conferences all over the country. With valuable workshops, relevant topics for discussion and keynote speakers that surprise and delight with insight, the conference has left me with a great experience beyond my expectations. Not only was there plenty of information to take in, but there were also great networking opportunities throughout the conference. Seth Godin was the keynote speaker on day two and I was blown away by how he approaches the broad topic of marketing. His keynote was filled with stories, philosophies and then was wrapped up with an open forum for Q and A. Here are some of my favorite excerpts from Seth’s time on stage:
The Goal of Marketing is not to please everyone
Throughout his speech, Seth brought this up multiple times. He constantly stressed the point of not trying to make a product or be a part of an initiative that takes a one-size-fits-all approach. It can’t be done, and you are missing out on a fantastic market opportunity. The point was backed up by his plead to “stop making average products for the average person, focus on a smaller market and make exceptional products for an exceptional need.”
B2B selling is still selling to a consumer
Seth emphasized that we take a look at how we approach the B2B market. The people that make decisions in a B2B environment are still people! I don’t think this is a completely new and revolutionary way to view B2B marketing, but I do think we need to be reminded from time to time. The channels we use may be different, but the receiver of your messaging, whether it be a B2B or B2C approach will, in the end, be human. Craft your story with that in mind.
Consistency and Authenticity are key
One of my favorite pieces from Seth’s keynote was started with a question during the segment of time dedicated to Q & A. The question asked was loosely quoted as “All marketing is a lie, and is manipulative, what is your take on that and the need to be authentic.” Seth brilliantly broke this question down and discussed how it’s not authenticity that you need to focus on. It’s consistency. A consumer should know what to expect every time they interact with a brand and that is all that matters. If your brand is expanding into a completely new market, consumers should have a sense of what to expect because it should be, at its core, always what your brand has done. His example focused on Nike: If Nike were to expand into the hospitality industry and create a hotel, the expectation in the public mind should be based on Nike’s brand mission and past endeavors. You don’t have to like Nike, or agree with their stances on hot topics, but you should have an expectation of what that new venture will look like and that is more important than being authentic.
FOMO is a KPI
Last but not least, perhaps my favorite takeaway of the event other than Seth providing fantastic information, was from the opening keynote by Beverly Jackson, VP of Social Portfolio Strategy at MGM Resorts International. The theme of the presentation was the importance of creating FOMO (Fear of Missing Out). This goes beyond creating a need for a product or service and focuses on making consumers fear not experiencing it!
The best example of this was shown when The Bellagio, MGM Resorts, HBO, and WET Design teamed up to create a Game of Thrones-themed water show at the Bellagio , in preparation for the show’s final season last spring. Leading up to the event, teaser videos with subtle hints of something big happening were dropped all over social media with the date 3.31.19 at the end and people took notice. The marketing strategy leading up to the event sums up how useful creating FOMO can be, and, as marketers, we should take notice on this textbook execution of the approach.
The Digital Summit conference in Boston wrapped up last Tuesday and I was lucky enough to be a part of the great event. Digital Summit is “The Definitive Marketing Community” and is hosting these conferences all over the country. With valuable workshops, relevant topics for discussion and keynote speakers that surprise and delight with insight, the conference has left me with a great experience beyond my expectations. Not only was there plenty of information to take in, but there were also great networking opportunities throughout the conference. Seth Godin was the keynote speaker on day two and I was blown away by how he approaches the broad topic of marketing. His keynote was filled with stories, philosophies and then was wrapped up with an open forum for Q and A. Here are some of my favorite excerpts from Seth’s time on stage:
The Goal of Marketing is not to please everyone
Throughout his speech, Seth brought this up multiple times. He constantly stressed the point of not trying to make a product or be a part of an initiative that takes a one-size-fits-all approach. It can’t be done, and you are missing out on a fantastic market opportunity. The point was backed up by his plead to “stop making average products for the average person, focus on a smaller market and make exceptional products for an exceptional need.”
B2B selling is still selling to a consumer
Seth emphasized that we take a look at how we approach the B2B market. The people that make decisions in a B2B environment are still people! I don’t think this is a completely new and revolutionary way to view B2B marketing, but I do think we need to be reminded from time to time. The channels we use may be different, but the receiver of your messaging, whether it be a B2B or B2C approach will, in the end, be human. Craft your story with that in mind.
Consistency and Authenticity are key
One of my favorite pieces from Seth’s keynote was started with a question during the segment of time dedicated to Q & A. The question asked was loosely quoted as “All marketing is a lie, and is manipulative, what is your take on that and the need to be authentic.” Seth brilliantly broke this question down and discussed how it’s not authenticity that you need to focus on. It’s consistency. A consumer should know what to expect every time they interact with a brand and that is all that matters. If your brand is expanding into a completely new market, consumers should have a sense of what to expect because it should be, at its core, always what your brand has done. His example focused on Nike: If Nike were to expand into the hospitality industry and create a hotel, the expectation in the public mind should be based on Nike’s brand mission and past endeavors. You don’t have to like Nike, or agree with their stances on hot topics, but you should have an expectation of what that new venture will look like and that is more important than being authentic.
FOMO is a KPI
Last but not least, perhaps my favorite takeaway of the event other than Seth providing fantastic information, was from the opening keynote by Beverly Jackson, VP of Social Portfolio Strategy at MGM Resorts International. The theme of the presentation was the importance of creating FOMO (Fear of Missing Out). This goes beyond creating a need for a product or service and focuses on making consumers fear not experiencing it!
The best example of this was shown when The Bellagio, MGM Resorts, HBO, and WET Design teamed up to create a Game of Thrones-themed water show at the Bellagio , in preparation for the show’s final season last spring. Leading up to the event, teaser videos with subtle hints of something big happening were dropped all over social media with the date 3.31.19 at the end and people took notice. The marketing strategy leading up to the event sums up how useful creating FOMO can be, and, as marketers, we should take notice on this textbook execution of the approach.
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900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston
900 Cummings Center
Suite 307-V
Beverly, MA 01915
Directions From Boston