Marketing is one of the most cluttered industries in the working world. There are thousands of companies calling on agencies every day to help sell their products and services through effective deliverables and measurable results. Over the years, KingFish has carefully crafted a five-step approach that yield just that:
One core element to the KingFish process is the first, also known as the discovery phase. It’s the foundation of our entire approach and is the point we uncover the insights that drive a company, its mission, and its marketing objectives. Along the way, this exchange often identifies holes a client did not know they had in their business and marketing strategies.
Passion drives inspiration
When you ask someone what they love about their role, their eyes light up inevitably. There is a reason behind why people do what they do, and we see this passion come alive during the discovery phase. We see this excitement from our clients during our early conversations that shape the concepts and content that will be created throughout their campaign. Our clients’ passion sparks our inspiration.
Knowledge fuels creativity
When we speak with clients, we want to know what makes them tick. What colors motivate them? What words would they use to describe their employees? Our creativity is fueled by each nuance of their business.
There’s strength in diverse perspectives
A client’s perspective and knowledge of their company runs deep. When paired with our marketing expertise and unique insights — we can shine a new light on workable solutions to each marketing challenge.
What is the bottom line? When you take the time to understand the passion that drives individuals and businesses, your purpose, and direction becomes that much clearer.