September 10, 2024

How to Succeed as An Intern: A Journey into the Unknown

Starting an internship in an established industry isn’t always easy, but preparing yourself for the possibilities is just one of the few initiatives that can help lead to a successful learning experience.

 

  1. Dedication: Maintaining a willingness to learn new content and complete unfamiliar tasks shows dedication to the position. However, being asked to do things that may confuse you at first glance is normal, but that is part of the learning process. In fact, one of the most important responsibilities during an internship is remaining optimistic and ensuring an open mindset. Stepping out of your comfort zone can be tricky, but it is all a part of the process and must be embraced.

 

  1. Ask Questions: Studying your environment and learning about your colleagues can prevent miscommunication or uncomfortable encounters. Engaging in conversation or simply asking questions to learn more should not be feared as it shows interest. In doing so, you may also form connections along the way.

 

  1. Stay Connected: Building connections can provide guidance, support, and insights that will be valuable throughout your career. Networking during your internship is important, as it can lead to lasting professional relationships and potentially open future opportunities.

 

  1. Show Effort: Putting your best foot forward can make an impact in the storytelling of your craft. Exhibiting laziness during the process of tasks can easily stain first impressions and even jeopardize workflow. Regardless of the task, trying your best shows enthusiasm, and can be seen through work quality.

 

  1. Reflect: Accepting failure and trying to correct future mistakes is far more purposeful than not trying at all. This proactive approach helps build a reputation for reliability and competence — setting you apart as a valuable team member, and enhancing personal and professional growth.

 

As an intern for KingFish Media, I have experienced the various steps of contributing to an established, passionate team. My steps are reflective of my personal story and while I do believe everyone’s varies, it is the little decisions and efforts that write your journey.

February 25, 2022

Branding & Marketing: The Elton John Method

If you haven’t already seen “Rocketman” directed by Dexter Fletcher — add it to your must-see movie list. In addition to being an ode to Elton John’s breakthrough years, the film also doubles as a 300-level course in marketing strategy. 

Concerts, records, and visibility are the business side of the story. The music, personality, and showmanship are what sells the Elton John brand. It’s the perfect balance of the disciplines that marketers must master to succeed. 

We Take Lead as Marketing Strategy Innovators 

Marketers spend their lives with open eyes and open minds. Observing, studying, and seeking new opportunities are what make up the business side of our story. We’re not quick to jump on new, shiny objects simply because they have buzz. We explore the opportunity and rely on experience when we evaluate tactics that will best serve a brand story and marketing strategy. 

The efficacy of the tactics we implement to deliver the highest revenue return is nearly always the bellwether by which we are measured. As a result, we grab the mic and create a marketing strategy not by shine-factor, but by its ability to drive brand interest and ultimately, transactions. 

Our Design Articulates Our Strategy  

The other half of a strong marketing strategy is creative. Brand architecture matters. Voice and words are critical. But visual treatments? Those tie marketing programs together. The process of creating smart designs is founded in business objectives, which provides the spark. Talented designers and art directors nurture that spark until a creative inferno takes over, resulting in new ideas that set brands apart from their competitors. When you see an idea that clicks, you know it’s right on the money. 

 

Some of the best lessons come from rock-and-roll. 

“Rocketman” teaches us not to lose focus. Eliminate the noise that dilutes smart thinking and great design. You’ll find that you achieve the most value when experienced talent is driving your brand. 

Independent.
Full service.
20 years and running.

We’re always down to put heads together. Reach out to kick off a new partnership.

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