Tag: Marketing Strategy

Design Isn’t Just Aesthetics

Something unique about working for a marketing agency is that all forms of creativity must be tethered to an objective. Here, art isn’t just expression – it’s precise strategy. As an artist, at the very least your baseline knowledge of design, color, typography, composition, geometry, white space, aesthetics, trending styles,

Branding & Marketing: The Elton John Method

If you haven’t already seen “Rocketman” directed by Dexter Fletcher — add it to your must-see movie list. In addition to being an ode to Elton John’s breakthrough years, the film also doubles as a 300-level course in marketing strategy.  Concerts, records, and visibility are the business side of the story.