March 14, 2023Comments are off for this post.

Is Google Dead?

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March 13, 2023No Comments

testing

test test

March 13, 2023No Comments

3 Reasons to Add a Small Agency to Your Short List

Businesses of all sizes can find the perfect fit in a small agency partner. Whether you’re a small to mid-sized business that needs a website redesign or a large business with a specialty project your AOR isn’t the right fit for, a small agency deserves the chance to compete for the work.

Here are three reasons you should add a small agency to your agency short list:

We’re lean (for real)

Have you ever been in a meeting with an agency, and there’s one or more people staring into their laptops or phones and not saying a word? Here’s a fun game: think about how much you’re paying for that person to work on something that's not your business. It’s a bummer.

Here at King Fish, we’re all thinkers, doers, and collaborators and contribute greatly to our projects. If we’re at the table, we bring value. We don’t do hierarchy and we accomplish more with less. That means your budget, time, energy, and resources go much, much further with us than with a deep agency roster.

Our network is your competitive advantage

Small agencies have a handful of full-time employees, but can tap into their network of talented contractors and experienced subject matter experts to build a custom project team for each client when needed. Big agencies staff excellent creative talent, but they often lack the subject matter expertise that is critical for marketing to B2B consumers or doing the deep-thinking work required of regulatory clients in the finance, healthcare, and technology industries.

At King Fish, we utilize our network to staff projects with the copywriters, user experience designers, and developers most qualified to deliver the best possible work. They are masters of their skill and understand (and often live) your business. It’s a winning combination.

We’re in it for the work, not the perks

Big agencies can have their big-city surroundings, kegs, pool tables, video games, snack drawers, and open bar black-tie holiday parties. Sure, we enjoy our Wine Wednesdays and bowling outings—but what encourages us to come to work every morning is the impact we have on our clients’ businesses. That’s the true reward, and it comes through in how we collaborate with each other and our clients. You’ll feel the difference.

Speaking of the work, check out our case studies for a look inside some of our favorite projects and keep us in mind the next time you’re in the market for an agency.

March 13, 2023Comments are off for this post.

Marketing Decision Making Requires End-Goal Focused Metrics

You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan.  Now that the campaign is in market, you are waiting anxiously for the weekly reports on measurement to understand how effective it is in driving results. But are you looking at the right metrics?  And, more importantly, how are you using that information?

Getting to the heart of the campaign, marketers need to identify key metrics that lead to the quantitative and qualitative assessment of campaign effectiveness. Is my campaign working, and what can we learn to make improvements now and in future campaigns? What’s not working, and how can we validate and shift dollars accordingly? Bottom-line results are critical from an ROI perspective, but longer-term learning and insight gathering will make the marketing organization smarter, more agile, and effective in the long run, campaign after campaign.

Tracking 20+ metrics may make for a robust measurement plan—but does each metric lead to valued learning and more informed decision-making that will support achievement of the end goal, be it sales, leads, referrals, or softer endpoints like awareness and engagement? To ensure you get the most actionable data and insights from your campaign, develop your plan by working backward through the customer journey. Instead of starting with initial observation points, such as impressions, clicks, and pageviews—all of which are viable to prove that the campaign is live and drawing attention—start with the end goal.

This “end-goal first” approach puts the hard metrics front and center and keeps decision-making focused on achievement of the real end goal that will impact your business. Other metrics are waypoints that, when interpreted correctly, can enable you to quickly fine-tune a campaign and optimize how and where the marketing dollars are spent in order to make a larger impact over time. Rather than celebrate 5 million impressions, 34 shares, or a surge in new unique visitors to a site, marketers should be asking how effectively those impressions, shares, and unique visits are empowering prospective customers or buyers to find value and solutions they need and desire based on the content presented. What are the most telling indications for this activity, and at what point can that data fuel a reasoned decision? Clear identification of actionable metrics, not just waypoints, will set the course for near- and long-term campaign learning and success, which is what really matters when seeking to drive ROI.

March 9, 2023No Comments

My Best UI Hacks

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March 9, 2023No Comments

Top 5 Best Things to Do

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March 9, 20231 Comment

How to Improve SEO

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