The King Fish Manifesto
We believe that before you ask people to “click here,” you should try helping them. Let them play with and absorb your brand by giving them content they care about and a good user experience.
We believe that people are tired of being interrupted and stalked by brand marketing. At the same time, they crave content that is created specifically for them.
We believe that nothing has changed about what makes a good story. But nearly everything has changed about how that story is experienced across media channels, preferred devices and within social media.
We believe that it’s always about your goals. Tell us what’s broken and what’s needed. We will help you fix it.
We believe that when you Own Your Media Channel™, your content ceases to be an interruption and instead becomes a valued destination.