• Smart brands use content to better engage people

    We draw out customer pain points. We're a content agency that answers the "How do we…" questions, and develops a blueprint to change how brands build customer relationships.

    Because we believe the best marketing partner focuses on business challenges and elevates brands person to person.

    These are snapshots of our client work. Get in touch and we’ll tell you more about what we do.

    See our full client list
  • King Fish has worked with Affinion Group for over a decade on subscription-based campaigns to enhance member benefits while attracting and retaining members. Our e-newsletters, podcasts and monthly digital content updates feature thought leadership on market trends and issues such as identity theft, credit scores or small business supply chain management resulting in increased lifetime member value.

    American Rhino apparel, created by the American Rhino Foundation, selected King Fish to launch their Website and social media pages. It was critical to educate visitors about the goals of the Foundation, and to develop a Website that celebrated the authenticity of the American Rhino brand. King Fish traveled the extra mile with the American Rhino team to photograph the endangered animals in Kenya that the Foundation helps to protect.

  • Ameriprise, a leader in retirement planning, came to King Fish for content marketing expertise during a highly volatile time in financial services. We developed a multi-channel content strategy that stratified customers based on wealth and lifecycle and created video, digital, print and social media content that empowered financial advisors to have more meaningful conversations with customers. 

    Bank of America wanted to reach deep into local communities to partner with businesses and help them face today’s challenges. King Fish’s Market Experts worked closely with the bank’s regional accountants, loan officers, lenders and specialists servicing diverse industries from agriculture to healthcare. After interviewing key customers, authentic testimonials were created to guide staff in speaking directly to their prospects’ needs; building trust in the bank as their business partner.

  • For the leader in national grocery wholesale, we devised a recruiting strategy to quickly fill 800+ positions in a highly competitive market. Campaign messaging cut through the clutter and positioned C&S Wholesale Grocers as a family-friendly employer with differentiated career opportunities. The program’s success was making employees the face and voice of the campaign. Their rally cry drove all aspects of the campaign —from brand and marketing materials to outreach via local events, mail, broadcast, and WOM in local communities. 

    Carrabba’s knew that modern wine varieties could help grow revenue. But they didn’t know how to inspire timid customers to expand their horizons and try new bottles. The solution: the Carrabba’s wine app, Uncorked, and related tableside content. The unpretentious easy-to-access tool empowered and educated customers, giving them the confidence to explore new wines. Nearly 50% of restaurant locations reported a 30% increase of customers sampling new wines. 

  • College students require authenticity. Cengage knew that developing a strong relationship would take a voice on their level, and delivery of real value. King Fish conducted research to understand their needs, perceptions and fears around print and digital textbook solutions. Millennial-focused messaging was created incorporating video, digital, print and social media marketing to effectively build brand awareness and drive conversion. The result: a 136% YOY increase in digital activations by students for MindTap and other Cengage digital solutions.

    CoLucid is a Phase 3 clinical-stage biopharmaceutical company developing an acute treatment for migraine in adults. To explain an innovative company and product with intricate audience segmentation, King Fish designed a website with curated information paths for three diverse audience groups: investors, audiences and patients. Through a combination of clinical data, infographics and strong visuals our Market Experts and creative teams were able to clearly articulate key information and news for each group.

  • IBM requires highly qualified sales leads for its enterprise hardware, software, and cloud services. To deliver on this goal, King Fish Market Experts develop topics important to senior IT/business decision makers, and work with a webcast partner to produce webinars and lead nurturing content programs that attract top leads. Annually, we produce an average of 100 IBM webcasts globally for developers, software architects, IT Directors/CIOs, VPs, and CMOs, generating tens-of-thousands of targeted leads.

    Some customers have a legacy relationship with Janus going back decades, others come to Janus through financial advisors. We help to position Janus as an authority on investing and retirement to various customer groups and as a partner for independent advisors.  King Fish Market Experts develop valued, timely, and actionable information for the key audience targets and deliver messaging that engages across print and digital channels.

  • As a brand we’ve seen evolve over time, Keurig continues to showcase the role coffee plays in the everyday lives of all their customers from home to office to waiting room or hospitality venue. We help educate and build out enthusiast communities across the spectrum via digital marketing, product information, value-driven brochures, trade shows, loyalty programs, websites, video, and recruitment programs.   

    For 80 years, Kretschmer has been producing “superfoods”. A staple in refrigerators in the 1940’s, it was time to introduce wheat germ to new generations. King Fish revitalized the brand based on customer segments that would benefit most from its key nutritional properties: athletes, dieters, pregnant women, and the health conscious, all while continuing to recognize the traditional Boomer-market focus.  King Fish introduced new websites, original recipes and social media strategy under the brand MyWheatGerm. The campaign caught the eye of New York Times’ Stuart Elliott in “Kretschmer has more than a germ of an idea.” And he was right — sales beat expectations.

  • When Nasoya joined Pulmuone Foods, the world’s #1 tofu company, their website needed a refresh to highlight key products, recipes, tofu cooking tips and overall soy benefits in a contemporary, lifestyle-oriented setting. We collaborated to develop new recipes, shot original imagery, and launched their highly appealing and interactive website and social media campaigns distributed across Instagram, Facebook, Pinterest, and Twitter. 

    From molecule to the medicine cabinet, the Precision Medicine Group accelerates value and improves outcomes for innovative pharma and life sciences companies. King Fish helped Precision initiate a compelling content strategy that began with strategic positioning to establish their practice areas and brands with target audience segments. Content curation for specific thought leadership pillars has enabled internal SMEs to produce original content amplifying their unique perspectives across print and digital channels.

  • The online retailer giant does it all. When their goal focused on acquisition and reactivation of lapsed customers, King Fish developed the award-winning Zappos Lifestyle Magalogs featuring custom photography that depicted alluring relationship stories while showcasing product. The series hit the mark with consumers, and created a new advertising opportunity for brands. Zappos experienced increased product sales within six weeks and carts from recently lapsed customers increased nearly 2X size of their previous orders, with a 50% reduction in product returns from magalog readers.